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In today’s fast-paced and ever-evolving technology, artificial intelligence (AI) has become the latest trend in the industry, especially in the Salesforce Ecosystem. With great initiatives like Einstein AI, Salesforce has brought a revolution in the tech industry and set higher standards by making some data-driven decisions.
Salesforce recently announced the Salesforce AI Specialist Certification, which will provide professionals with the skills and expertise required to leverage the potential of AI inside the Salesforce ecosystem. This guide will provide you with all the required information to know about the newly acknowledged certification, whether you’re a beginner or an expert aiming to develop your AI career with Salesforce.
Key Takeaways
- The Salesforce AI Specialist Certification equips you with essential AI skills to optimize Salesforce solutions.
- Earning this certification offers career growth in AI-focused roles, from consultant to architect.
- Effective preparation through Trailhead and hands-on practice is key to excel this certification exam.
What is Salesforce AI Specialist Certification?
The Salesforce AI Specialist certification exam has been designed to use the power of generative AI within Salesforce. The AI Specialist plays an essential role in the successful implementation and application of Einstein AI solutions. The examination was designed for Salesforce Administrators, Developers, and Architects who want to improve their AI capabilities with Copilot Builder, Model Builder, and Prompt Builder.
Now that you understand the simple introduction of this Salesforce certification let’s check out the important credentials for this examination.
All You Need to Know About this Certification Exam
Before you start your study, it’s crucial to understand the fundamentals of the Salesforce AI Specialist Certification Exam.
- It includes 60 multiple-choice questions with a time limit of 105 minutes.
- The passing score for this exam is 73%
- The Salesforce AI Specialist Certification cost is $200, plus relevant taxes, with a $100 retake fee if necessary.
- The AI Associate and AI Specialist certification exams are available for free starting September 23, 2024 through December 31, 2025.
- The exam can be taken online or in a testing center.
- There are no prerequisites for taking this exam.
Note: Exam takers can submit comments and feedback for individual questions on this exam. After completing the exam, but before receiving your results, you will be requested to complete a brief 10-question survey on your experience. Your feedback will continue to improve the value of our credentials and the entire Credentialing Program. The survey should take no more than five minutes.
Who Can Pursue this Credential?
The Salesforce AI Specialist certification is intended for individuals who want to demonstrate their competency in the capabilities of AI and data as applied to CRM. You should have a basic understanding of the Salesforce platform and its features. The Salesforce Associate certification can help you develop this knowledge, so completing it before the AI Specialist may be advantageous.
This Salesforce certification assesses your understanding of Einstein’s capabilities, such as Sales emails, Service responses, and Copilot Builder, as well as fundamental AI concepts like machine learning and natural language processing.
You’ll need to understand how to set and personalize these tools for unique scenarios, as well as the value of data quality and ethical AI practices. While significant technical knowledge of coding or external AI tools is not necessary, this exam is far more challenging than you might anticipate, and hands-on experience is required to pass comfortably!
Why Should You Pursue the Salesforce AI Specialist Certification?
There are multiple benefits to getting the Salesforce AI Specialist Certification. Here are some good reasons why you might want to invest in your future:
- High Demand for AI Experts: There is a huge demand for the skills of AI. These critical roles are more and more being filled by individuals who are familiar with AI, particularly those at Salesforce.
- Competitive advantage: Possessing this certification gives you a specialized knowledge base that is quite distinct from any other Salesforce expert.
- Career Advancement: As AI begins to play an increasingly important role in Salesforce solutions, this qualification could take you into higher positions, like AI Consultant or Salesforce Architect.
- Stay ahead of the Curve: By learning AI tools like Einstein AI, you are at the cutting edge of innovation in Salesforce.
After knowing some useful reasons to attempt this certification exam, let’s figure out the topics covered in this Salesforce credential.
Key Topics Covered in the Salesforce AI Specialist Certification
The Salesforce Certified AI Specialist Exam evaluates the expertise and abilities of a candidate in terms of the following topics.
Einstein Trust Layer: 15%
- Identify the Einstein Trust Layer’s security, privacy, and grounding aspects.
- Build and manage the Einstein Trust Layer.
Generative AI in CRM applications: 17%
- Find the appropriate generative AI feature in Einstein for Sales based on a given circumstance.
- Select the appropriate generative AI feature in Einstein for Service based on a given circumstance.
Prompt Builder: 37 %
- Know when to use Prompt Builder based on business requirements.
- Specify the appropriate user roles for managing and executing prompt templates.
- Evaluate the considerations for developing a prompt template.
- Determine the most effective grounding strategy for a given scenario.
- Explain how to create, activate, and execute prompt templates.
Einstein Copilot: 23%
- Evaluate when to employ Einstein Copilot based on business requirements.
- Explain how the large language model (LLM) recognizes and performs a copilot action.
- Create customized copilot actions as well as use regular ones.
- Manage and track Copilot adoption.
Model Builder: 8%
- Identify when to use Model Builder based on business requirements.
- Set up standard, custom, and Bring Your Own Large Language Model (BYOLLM) generative models.
Study Tips for Beginners to Get this Salesforce AI Certification
If you are planning to attempt this Salesforce AI certification exam as a beginner, you can follow the below mentioned study tips to strengthen your preparation.
- Start with the Basics: Before diving into Salesforce-specific Artificial Intelligence tools, it would be better for you to start with general AI concepts like machine learning and natural language processing.
- Use Salesforce Trailhead: Trailhead, Salesforce’s official learning platform, offers free courses specifically designed for AI beginners. Explore trails related to Einstein AI, data management, and AI use cases.
- Hands-on Practice: Get hands-on experience by using a Salesforce Developer Edition account to experiment with Einstein features. Try building simple AI models and explore the data preparation process.
- Join Salesforce Communities: Engage with online communities Salesforce Trailblazer Community, S2 Labs Slack Community, and Salesforce StackExchange to exchange tips, ask questions, and stay motivated.
Recommended Training and Resources for this Salesforce Certification
It is mentioned above that there is no prerequisite for this exam. However, there are some recommended Salesforce certifications that you should include in your preparation list.
- Salesforce AI Associate Certification
- Salesforce Certified Administrator
- Salesforce Certified Platform App Builder
If you complete the above-mentioned training earlier, it will be easy for you to clear the Salesforce Certified AI specialist exam because these credentials prepare you for this advanced AI-driven job role.
Following are some helpful resources or study materials that you should definitely consider:
Winding Up
Lastly, it is better to conclude that the Salesforce AI Specialist Certification will help you to become an AI master within the Salesforce ecosystem. This credential will make you a valuable asset to the company in this dynamic tech landscape. Whether you are starting as a fresher or already working on the Salesforce platform, this valuable certification offers golden opportunities for business growth and career enhancement.
Thus, it would be better for you to focus on key areas like Einstein AI, data management, and other AI fundamentals to prepare for this exam. After getting this credential, you can also apply your knowledge in real-world situations. So, move ahead and start your journey to become a Salesforce-certified AI Specialist today.
