For Beginners & Experienced Learners

Salesforce Marketing Cloud Training

SFMC experts are highly valued in the Salesforce industry as they bring technical expertise to build and maintain marketing automation solutions. Our Salesforce Marketing Cloud Training program is designed to equip you with the skills needed to thrive in the competitive marketing world. You'll gain a strong understanding of the troubleshooting, designing, journey building, managing campaign and other necessary skills to succeed as a developer, administrator and email specialist in Salesforce Marketing Cloud.

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30

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Salesforce Marketing Cloud Training

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OUR STUDENTS WORKING AT

From startup ventures to Fortune 500 companies, our students have secured positions at numerous organizations. Here are a few where they are leading with an impact.

Accenture Logo American Express Logo
Salesforce Logo Pwc Logo
Tcs Logo Deloitte Logo
Walmart Logo Nagarro Logo
Capegemini Logo Cognizant Logo
Copado Logo Cyntexa Logo
Ibm Logo Infosys Logo
Mercedez Logo Wipro Logo

Average Salary

INR 8,15,000 INR 15,00,000 INR 18,00,000
Minimum Average Maximum

Source: Glassdoor

Features that keep you going

Guaranteed Salesforce Marketing Cloud Email Specialist & Admin Certification**

Alumni Network helping you to be job-ready

Become industry-ready in Just 30 Hours

Attend a Free Live Demo Session

Salesforce Marketing cloud training Industry leading experts to help you grow

Industry leading experts to help you grow

Work on Scenario based business problems

1:1 Mock interviews with resume and career guidance

Structured Curriculum curated by industry professionals

Most flexible Marketing Cloud program in the industry

Most flexible Marketing Cloud program in the industry

Lifetime Access

Get life-time access to the study materials

Choose Your Study Mode

Attend classes either offline or online as per your preference

Salesforce Marketing cloud Promising Career Growth

Promising Career Growth

Start out as a SFMC Admin or Developer

  • ✓ SFMC Email Specialist
  • ✓ Marketing Cloud Consultant

The results

9 LPA

Average CTC

40x

Return on investment

85%

Students bag dream tech jobs

Course Curriculum

Our Salesforce Marketing Cloud Training Course offers an extensive curriculum designed to advance your career in the rapidly growing field of marketing cloud. Learn the complete administration process and get certified, while mastering tools to create, manage, and optimize marketing campaigns effectively. Salesforce marketing cloud tutorials equip you with the knowledge and practical experience necessary to excel in the Salesforce Marketing Cloud Administrator and Email Specialist examination.

Explore the full details of our Salesforce Marketing Cloud training course below:

  • 1. Introduction and overview
    • Introduction and overview
  • 2. Data and subscribers
    • Attributes
    • Lists and Data Extensions
    • Sendable and non-sendable data extensions
    • Testable data extensions
    • Import Wizard
  • 3. Create content
    • Content builder overview
    • Uploading and organizing the content
    • Templates
    • Content blocks
    • Emails
    • Personalization strings
  • 4. Testing and sending
    • Preview and test email
    • Content detective
    • How to send email
    • Send classification
    • Sender profile
    • Delivery profile
    • Tracking
    • Bounces
    • Unsubscribes
    • Bounce mail management
  • 5. Web Studio
    • Landing pages
    • Code resources
  • 6. Segmentation
    • Segmentation tools
    • Filtered segments
    • Refreshing segments
    • Measures
    • Query activity
  • 7. Automation Studio
    • Triggered email
    • Wait activity
    • Filter activity
    • Data extract
    • File transfer
    • Script activity
  • 8. Contact Builder
    • Contact builder overview
    • Data designer
    • Data sources
  • 9. Journey Builder
    • Entry sources
    • Messaging activities
    • Flow control activities
    • Sales cloud and service cloud activities
  • 10. Miscellaneous
    • Reports
    • Data Views
    • Mobile app

Upcoming Batches

Exciting news - our upcoming batches are now open for enrollment! Join us for a transformational learning experience and connect with like-minded individuals.

07 Aug 2024

Salesforce DevOps

30 Days (60 Hours)

7:30 am -9:30 am IST

17 Jul 2024

Salesforce Administrator

30 Days(60 Hours)

7:30 am -9:30 am ISt

17 Jul 2024

Salesforce Admin + Developer + LWC

75 Days (150 Hours)

7:30 am -9:30 am IST

31 Jul 2024

Salesforce Developer + LWC

45 Days (90 Hours)

7:30 pm -9:30 pm IST

Find Your Perfect Learning Path

Start your Salesforce journey with our diverse training offerings! Choose self-paced course to learn at your own pace or join live classes for interactive guidance from experts.

Salesforce learning options
Explore Self-Paced Training

Success Stories

At the heart of what we do is our passion for empowering our students to succeed in the ever-changing world of Salesforce. Don't just take our word for it, let us share a few stories of our successful alumni with you.

Anshul Pandey

Shilpi Rathore

Salesforce Administrator

Shilpi’s Journey to Success with S2 Labs and Plexobit Software Solutions.

When I graduated, like every other student, I was confused about choosing my career path. That’s when I heard about Salesforce and its... (read more)

Anshul Pandey

Yogesh Verma

Associate Software developer

Unemployed to Software Developer in 12 months!

After graduating in October 2022, I wasn't able to find a job and was unemployed for a while. I knew that simply sitting... (read more)

Anshul Pandey

Amit Kumar Nagar

Salesforce Developer

From Developer to Salesforce Certified: Desire for New Challenges & Growth

A sudden wave of nostalgia hit me as I started to write my own story, this story started when I finished... (read more)

Anshul Pandey

Blessing Awotokun

Software developer

The Journey from a Law Student to a Salesforce Professional

Being a member of a family of lawyers, I have always been clear about my career choices. While I excelled in academics and high... (read more)

Anshul Pandey

Saransh Kuthiala

Salesforce Developer

How S2 Labs Helped Saransh Have A Great Career Comeback

It was after my graduation that I found out about the Salesforce ecosystem and how rapidly it is evolving & growing. After... (read more)

Anshul Pandey

Srinivas

Salesforce Business Analyst

From Curiosity to Success: Srinivas’ Journey to Salesforce Business Analyst

Growing up, I have always been a curious child, playing around with things and having the urge to understand how they worked,... (read more)

Anshul Pandey

Anuj Dhir

Salesforce Admin, TechForce Services

How S2 Labs Helped Me to Break Through the Glass Ceiling in My Career

When I was just starting out in the world of Salesforce, there was an immense sense of uncertainty in my mind. I knew that ... (read more)

Anshul Pandey

Narayan Boolchandani

Salesforce Admin, Genpact

Achieving My Career Goals with S2 Labs’ Salesforce Training

As I sit down to tell you my success story, I can't help but think of how far I've come. My name is Narayan, and I... (read more)

Anshul Pandey

Chetan Kammar

Salesforce Admin, Biesse India

From Admin To Enthusiast: How S2 Labs Steered My Salesforce Career

As a Salesforce enthusiast, I feel like I've discovered a whole new world filled with endless possibilities. It's like stumbling... (read more)

Anshul Pandey

Pinal Prajapati

Salesforce Admin

How An MBA Mom Found Her Path In Salesforce Ecosystem

As a mom who had taken a career break to raise her children, I knew that getting back into the job market would be challenging. But... (read more)

Anshul Pandey

Shivam Kumar Jha

Student

How Salesforce & S2 Labs Changed Shivam's Perspective

Before I heard about Salesforce, I was just a student trying to find my place amidst the world. But as soon as I discovered this... (read more)

Anshul Pandey

Mukesh Rai

Certified Salesforce Admin at Astegic Infosoft Pvt. Ltd.

From QA to Salesforce Admin: A Story of Determination

I have been working as a Software Tester for over nine years now, and during this time, I have gained expertise in handling teams and... (read more)

Vandita Tomar

Vandita Tomar

Deputy manager, Vaya life

Management To Salesforce: How Vandita Found Her Perfect Fit

After completing my MBA in management and working in the field for nine years, I knew it was time for a change. I had heard about Salesforce... (read more)

Shahrukh Khan

Shahrukh Khan

IT Executive

Got My Passion and Purpose For Salesforce Through S2 Labs

Hey there, folks! My name is Shahrukh Khan, and I'm here to share my Salesforce journey with you. I completed my BTech in Computer Science... (read more)

Anshul Pandey

Ronak Kumawat

Salesforce Engineer

How Ronak Found His Real Passion Through S2 Labs

After completing my civil engineering degree, I founded my own firm, "Startup Builterior," focusing on on-site execution and construction projects. However, I still felt a missing... (read more)

Anshul Pandey

Vikas Baban Mungelwar

Relationship Manager

Stepping Out Of My Comfort Zone: The Lessons Learned At S2 Labs

That's when a dear friend (of mine) introduced me to Salesforce, and I immediately felt drawn to it. I loved using technology to solve real-world... (read more)

Contact Us

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Latest Salesforce Insights

Frequently Asked Questions

A Salesforce Marketing Cloud Administrator is an individual who has expertise in managing and administering the Salesforce Marketing Cloud platform. This individual is responsible for configuring, customizing, and optimizing the platform to meet the specific needs of an organization's marketing team.

Salesforce Marketing Cloud is a powerful platform that provides a suite of tools for marketers to manage and execute their digital marketing campaigns. As a Salesforce Marketing Cloud Administrator, one would have a deep understanding of the platform's capabilities and be able to implement best practices for email marketing, social media marketing, mobile marketing, and more.

Salesforce Marketing Cloud Administrator requires a combination of technical knowledge, practical experience, and ongoing learning. You first need to learn the necessary skills required to become a Salesforce Marketing Cloud Administrator, like setting up the Salesforce Marketing Org, design and technical implementation of solutions using the Marketing Cloud platform of products, Translate business and marketing needs into well-designed solutions etc.

After learning all of these skills, you then need to gain hands-on experience working as an intern or a full-time employee in Salesforce Marketing Cloud Administrator to hone your skills.


Salesforce Marketing Cloud Administrator


  • Configuring and setting up various components of the platform such as email templates, landing pages, forms, and automations.
  • Managing user access and permissions, creating new user accounts, and assigning roles and responsibilities to users.
  • Setting up and managing reports and dashboards to track campaign performance and measure the success of marketing initiatives.
  • Responsible for integrating Marketing Cloud with other systems, such as Salesforce CRM, and customizing the platform to meet the specific needs of the business.
  • Responsible for providing training and support to users of the platform, including answering questions, troubleshooting issues, and providing guidance on best practices.

Email Specialist


  • Developing email content, designing templates, and setting up automated email journeys for creating effective marketing campaigns.
  • Managing email lists, ensuring that they are up-to-date and segmented appropriately. This includes managing subscriber preferences and ensuring compliance with email regulations such as GDPR and CAN-SPAM.
  • This includes scheduling emails, testing email content and functionality, and ensuring that emails are delivered successfully deploy email campaigns.
  • Analyzing email performance metrics such as open rates, click-through rates, and conversion rates.
  • Personalizing email content based on customer data such as demographics, behaviors, and interests. This includes using Marketing Cloud features such as dynamic content and segmentation to deliver targeted and relevant content to subscribers.

The global marketing cloud platform market was valued at $10 billion in 2021, and is projected to reach $34.9 billion by 2031, growing at a CAGR of 13.7% from 2022 to 2031 / the demand for Salesforce Marketing Cloud professionals is expected to continue to grow as more companies adopt the platform to support their marketing initiatives. With a wide range of career opportunities available, professionals with experience in Marketing Cloud have the potential for long-term career growth and advancement and an average starting salary of $89,747 in the United States. It is an ideal career path for individuals who have a passion for learning and utilizing the latest technology.

With this in mind, the opportunities after learning Salesforce Marketing Cloud Administrator can help you move onto the path of becoming a Salesforce certified Marketing Cloud Consultant. The role of SFMC developer, SFMC Consultant, Email Specialist Manager etc. are some other job profiles that also require knowledge of SFMC Administration.

Yes, we provide practice tests which are in the format of Salesforce certification exams. Additionally, we also provide Assignments at the end of each unit and have tests at different intervals of time, in order to track your course progress.

The average salary for Salesforce Marketing Cloud Administrator ranges from Rs. 6,45,500 to Rs. 20,00,000

If you are unable to attend a class, you can still watch the recorded sessions. The recording of every session is uploaded soon after the class is over and made available to students for revision.

We share sample resumes with you which you can use as a template to draft your resume which can help you land a job.

We help you schedule interviews with Cyntexa (our sister concern) which is a leading Salesforce Consulting Partner in Jaipur. Also, we provide names of the students who perform well in our batches to the companies who reach out for candidates trained in Salesforce by us.

The Marketing Cloud org is available for practice, and you can access it for two months after the class ends.

This course prepares you for the Salesforce Marketing Administrator and Email Specialist.

The Salesforce Marketing Cloud Administrator certification format:

There are no formal prerequisites for taking the Salesforce Marketing Cloud Administrator certification exam. However, knowing the following points will increase your chances of earning the certification.

Salesforce Marketing Cloud Administrator Exam

  • General knowledge of Salesforce, including familiarity with its navigation and user interface.
  • Experience in using marketing automation platforms or email marketing software.
  • Familiarity with digital marketing concepts and strategies, such as email marketing, social media marketing, and mobile marketing.
  • Understanding of data management and data hygiene best practices.

Salesforce Marketing Cloud Email Specialist Exam

  • Knowledge of email marketing best practices, including email design, deliverability, and engagement metrics.
  • Familiarity with HTML and CSS coding for email design.
  • Understanding of how to create and manage email campaigns using the Salesforce Marketing Cloud platform.