For Beginners & Experienced Learners
Salesforce Marketing Cloud Training
Become a Marketing expert with our Salesforce Marketing Cloud Training. We help you master tools
like Journey Builder, Analytics Builder, and Automation/Web Studio. The SFMC training at S2 Labs
prepares you for Salesforce Marketing Cloud Certification and high-demand profiles like Email
Specialist, Admin, and Consultant.
With businesses shifting marketing operations to
Salesforce, the need for certified SFMC professionals increases, which increases the hiring
ratio. Our Marketing Cloud Salesforce Training ensures you thrive in the ever-evolving marketing
world. Register now or book your free counselling session for more details.
350+ Ratings
Hours of Session
Learners
OUR STUDENTS WORKING AT
From startup ventures to Fortune 500 companies, our students have secured positions at numerous esteemed organizations. Here are a few where they are leading with an impact.
Average Salary
Source: Glassdoor
Exclusive Perks for Future-Ready Salesforce Marketing Cloud Specialist
Ideal for tech and non-tech backgrounds
Build hands-on practice with your own Salesforce Org
Become a part of the exclusive alumni network
Be a part of 1:1 Mock Interviews
Lifetime Access to the Study Materials
Live Doubt Sessions and Classroom access
Learn Salesforce Marketing Cloud with
Structured curriculum covering industry-aligned courses
Learn with experienced trainers online or offline
Focus on the marketing cloud integrations with other apps
Training with S2 labs
Get access to the Salesforce org for a hands-on understanding
Cover Marketing Cloud integrations, Journey Builder, and Web Studios
Explore how Einstein AI works in Salesforce
Where This Can Take You
- ✓ Get personalized portfolios and real guidance on the job hunt
- ✓ Earn the official Salesforce Marketing Cloud Specialist Certification*
- ✓ Open doors to roles like SFMC administrator and Email specialist
The Results
9 LPA
Average CTC40x
Return on Investment85%
Students bag dream tech jobsCourse Curriculum
Our Salesforce Marketing Cloud course curriculum is designed with industry professionals. It focuses on learning the real-time market trends with Salesforce org access for regular practice. SFMC training consists of how Journey Builder and Contact Builder work, along with the web/automation studio processes.
Explore the fundamentals and necessary marketing tools covered in our detailed course curriculum:
-
1. Introduction and overview
- Platform Introduction
- Studios & Builders
- Introduction to our Fictional Company
-
2. Data and subscribers
- Attributes
- Data Model: Data Extension & List
- Categories of Data Extension
- List
- Importing Data into MCE
- Hands on: Data Extension
-
3. Create content
- Content Builder Overview
- Uploading & Organizing Content
- Content Blocks
- Personalization Strings
- Hands on: Building an Email
-
4. Testing and sending
- Preview & Test email
- Setting up Sender Classification
- Engagement Tracking
- Introduction to Bounces
- Hands on: Sending an Email
-
5. Web Studio
- Landing Pages
- Smart Capture Form
- Uses of Cloudpages
-
6. Segmentation
- Introduction to segmentation tools
- Filters
- SQL
- Dataviews
- Hands on: Filter & SQL
-
7. Automation Studio
- Introduction to ETL process
- Automate Processes in Automation Studio
- Schedule, Pause, Skip and Run an Automation
- Automation Studio Activities
- Hands on : Developing your first Automation
-
8. Contact Builder
- All Contacts in Contact Builder
- Data Designer
- Data Sources
- Best Practices
-
9. Journey Builder
- Journey Builder's Overview
- Entry Sources
- 1:1 Customer Journey Examples
- Journey Dashboard
- Messaging Activities
- Flow Control Activities
- Sales & Service Cloud Activities
- Goal & Exit Criteria
- Analytics & History
- Hands-on: Building an amazing customer Journey
-
10. Analytics Builder
- Intelligence Reports
- Key Performance Indicators
- Measure your campaign efficiency
-
11. Einstein AI in Marketing
- Introduction to Einstein Dashboard
- Einstein Copy Insights
- Send Time Optimization
- Einstein Engagement Frequence
-
12. Miscellaneous
- Overview of AMPscript
- Conditionals in AMPscript
- Hands on: Personalize Emails using AMPscript
- Capstone Project
Upcoming Salesforce Classes
Join us on our next transformational learning experience where you’ll connect with like-minded individuals and unlock new career opportunities. Don’t miss out—secure your spot today and start your Salesforce Training!
27 Jul 2026
Salesforce Marketing Cloud Admin + Email Specialist
7:30 AM - 8:30 AM IST
30 Days (30 Hours)
20 Jul 2026
Salesforce Developer + LWC
7:30 PM - 9:30 PM IST
45 Days (90 Hours)
15 Jul 2026
Salesforce Admin + AI
7:30 AM - 9:30 AM IST
30 Days (60 Hours)
15 Jul 2026
Salesforce Admin + Developer + LWC
7:30 AM - 9:30 AM IST
75 Days (150 hours)
Frequently Asked Questions
After completing the Salesforce Marketing Cloud Training, doors to the following career paths will open up for you:
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Admin
- Salesforce Marketing Cloud Developer
- Salesforce Marketing Cloud Consultant
The Marketing Cloud org is available for practice, and you can access it for three months.
A Salesforce Marketing Cloud Administrator is an individual who has expertise in managing and administering the Salesforce Marketing Cloud platform. This individual is responsible for configuring, customizing, and optimizing the platform to meet the specific needs of an organization's marketing team.
Salesforce Marketing Cloud is a powerful platform that provides a suite of tools for marketers to manage and execute their digital marketing campaigns. As a Salesforce Marketing Cloud Administrator, one would have a deep understanding of the platform's capabilities and be able to implement best practices for email marketing, social media marketing, mobile marketing, and more.
Salesforce Marketing Cloud Administrator requires a combination of technical knowledge, practical experience, and ongoing learning. You first need to learn the necessary skills required to become a Salesforce Marketing Cloud Administrator, like setting up the Salesforce Marketing Org, design and technical implementation of solutions using the Marketing Cloud platform of products, Translate business and marketing needs into well-designed solutions etc.
After learning all of these skills, you then need to gain hands-on experience working as an intern or a full-time employee in Salesforce Marketing Cloud Administrator to hone your skills.
Manan Sharma
Success Stories
At the heart of what we do is our passion for empowering our students to succeed in the ever-changing world of IT ecosystem. Don't just take our word for it, let us share a few stories of our successful alumni with you.
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