Salesforce Marketing Cloud Email Specialist & Admin Training

Join the elite league of certified SFMC Developers with our world-class Salesforce Marketing Cloud Email Specialist & Admin Training program. Led by Shrey Sharma, a seasoned Salesforce expert, our Salesforce marketing cloud training program is designed to equip you with the skills needed to thrive in the competitive marketing world. With a track record of training over 58,000 students, backed by 500 glowing reviews and 5-star ratings, you'll gain a strong understanding of the fundamentals of Marketing Cloud Salesforce Training and beyond, with comprehensive instruction from S2 Labs.

(100+ Ratings) 1100+ Learners

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Salesforce Marketing Cloud Email Specialist & Admin Course Overview

SFMC administrators are highly valued in the Salesforce industry as they bring technical expertise to build and maintain marketing automation solutions. And our Salesofrce marketing cloud tutorials equips you with the knowledge and practical experience necessary to excel Salesforce Marketing Cloud Administrator and Email Specialist examination. With a choice of online or in-person learning options, you can select the mode of training that suits your needs, no matter where you are.

Having students from India, the UK, Canada, the USA, Singapore, UAE, and Australia, you'll gain a global perspective and invaluable networking opportunities. And being the only training institute in the world with an in-house certification exam center, we provide unparalleled opportunities that will make you job-ready with ease.

Course Features

30 hour session30 Hours of Sessions

in-house certification examIn-house Certification Exam Center

real-time projectsReal-Time Scenarios Project

practical assignmentHands-On Assignments On Business Use Cases

Salesforce experts Delivered By SFMC Admin Experts

Salesforce experts1-On-1 Doubt Sessions

personalized mentorshipPersonalized Mentorship

pratical testsCertification Exam Practice Tests

free demoFree Demo On Request

lifetime accessLifetime Access To The Study Material

interview guidance providedInterview Guidance Provided

no prerequisitePre Requisite: Basic knowledge of Salesforce, HTML, CSS, and JavaScript


At Salesforce Marketing Cloud Tutorial, we believe that our student's success is our success. We understand that every individual has unique aspirations and learning needs. Therefore, our curriculum is carefully crafted to cater to your specific requirements and challenges. We equip you with the troubleshooting, designing, and other necessary skills to succeed in the fast-paced world of the Salesforce Marketing Cloud platform. From the moment you begin your journey with us until you become a skilled SFMC developer, we are there for you at every step, which will lead you to your goals.

Get the full scoop on our Salesforce marketing cloud training course below:

  • Introduction and overview
  • Attributes
  • Lists and Data Extensions
  • Sendable and non-sendable data extensions
  • Testable data extensions
  • Import Wizard
  • Content builder overview
  • Uploading and organizing the content
  • Templates
  • Content blocks
  • Emails
  • Personalization strings
  • Preview and test email
  • Content detective
  • How to send email
  • Send classification
  • Sender profile
  • Delivery profile
  • Tracking
  • Bounces
  • Unsubscribes
  • Bounce mail management
  • Landing pages
  • Code resources
  • Segmentation tools
  • Filtered segments
  • Refreshing segments
  • Measures
  • Query activity
  • Triggered email
  • Wait activity
  • Filter activity
  • Data extract
  • File transfer
  • Script activity
  • Contact builder overview
  • Data designer
  • Data sources
  • Entry sources
  • Messaging activities
  • Flow control activities
  • Sales cloud and service cloud activities
  • Reports
  • Data Views
  • Mobile app

Learning Path To Salesforce Marketing Cloud

Embark on a remarkable Salesforce Marketing Cloud Email Specialist & Admin certification journey with our expertly crafted step-by-step learning path. This comprehensive guide is tailored to provide instructive, applicable, and insightful knowledge to ensure a seamless preparation journey. With this learning path, you can easily explore the intriguing Salesforce world and be fully equipped to achieve your job goals.

Learning Path

Learn Salesforce Marketing Cloud 

Get industry-aligned training for Salesforce Marketing Cloud Email Specialist & Admin.
Learning Path

Attend Live Webinars 

Why we offer live webinars with our experts, who will guide you through in-depth, real-time use cases.
Learning Path


Learning through practice is one of the most effective ways to improve your SFMC skills. So will get regular assignments to sharpen your skill.
Learning Path


Our qualified trainers are here to help you at every step of the way. If you have any doubts or questions, they will be happy to clarify them for you.
Learning Path

Test Your

Our real-world projects will help you apply your Salesforce knowledge and pinpoint areas for improvement.
Learning Path


It's time to roll up your sleeves and get hands-on experience with real-world projects.
Learning Path

Become A Certified SFMC Administrator & Email Specialist 

Earn your Salesforce Marketing Cloud Administrator certification (CRT250) & showcase your newfound skills to the world!


From startup ventures to Fortune 500 companies, our students have secured positions at numerous organizations. Here are just a few examples.


Source: Glassdoor
INR 8,15,000
INR 15,00,000
INR 18,00,000


Real Stories, Real Results

Hear What Our Alumni Have to Say:

Upcoming Batches

Exciting news - our upcoming batches are now open for enrollment! Join us for a transformational learning experience and connect with like-minded individuals.

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Find Your Perfect Learning Path

Start your Salesforce journey with our diverse training offerings! Choose self-paced course to learn at your own pace or join live classes for interactive guidance from experts.

What Makes S2 Labs Different?

Salesforce Marketing Cloud Email Specialist & Admin training at S2 Labs is a pathway for students to become prominent and proficient Salesforce Marketing Cloud (SFMC) Developers. Our commitment and focus on empowering the students by providing real-time learning by using Instances of Marketing Cloud Org for practice for three months combined with Salesforce expertise has resulted in an exceptional learning experience that makes them a precious resource for an organization.

Students Trained


Students Certified

Guaranteed SFMC Admin & Email specialist Certification*

Speaking Engagements


Success Stories

From novices to experts, our Salesforce Marketing Cloud Training program has been a catalyst in transforming the careers of numerous students, paving the way for success stories that are truly inspiring.

Salesforce Marketing Cloud Email Specialist & Admin Training FAQs

Find out the answers to your most pressing questions about Salesforce Marketing Cloud Email Specialist & Admin training with our comprehensive FAQ guide.

A Salesforce Marketing Cloud Administrator is an individual who has expertise in managing and administering the Salesforce Marketing Cloud platform. This individual is responsible for configuring, customizing, and optimizing the platform to meet the specific needs of an organization's marketing team.

Salesforce Marketing Cloud is a powerful platform that provides a suite of tools for marketers to manage and execute their digital marketing campaigns. As a Salesforce Marketing Cloud Administrator, one would have a deep understanding of the platform's capabilities and be able to implement best practices for email marketing, social media marketing, mobile marketing, and more.

Salesforce Marketing Cloud Administrator requires a combination of technical knowledge, practical experience, and ongoing learning. You first need to learn the necessary skills required to become a Salesforce Marketing Cloud Administrator, like setting up the Salesforce Marketing Org, design and technical implementation of solutions using the Marketing Cloud platform of products, Translate business and marketing needs into well-designed solutions etc.

After learning all of these skills, you then need to gain hands-on experience working as an intern or a full-time employee in Salesforce Marketing Cloud Administrator to hone your skills.

Salesforce Marketing Cloud Administrator

  • Configuring and setting up various components of the platform such as email templates, landing pages, forms, and automations.
  • Managing user access and permissions, creating new user accounts, and assigning roles and responsibilities to users.
  • Setting up and managing reports and dashboards to track campaign performance and measure the success of marketing initiatives.
  • Responsible for integrating Marketing Cloud with other systems, such as Salesforce CRM, and customizing the platform to meet the specific needs of the business.
  • Responsible for providing training and support to users of the platform, including answering questions, troubleshooting issues, and providing guidance on best practices.

Email Specialist
  • Developing email content, designing templates, and setting up automated email journeys for creating effective marketing campaigns.
  • Managing email lists, ensuring that they are up-to-date and segmented appropriately. This includes managing subscriber preferences and ensuring compliance with email regulations such as GDPR and CAN-SPAM.
  • This includes scheduling emails, testing email content and functionality, and ensuring that emails are delivered successfully deploy email campaigns.
  • Analyzing email performance metrics such as open rates, click-through rates, and conversion rates.
  • Personalizing email content based on customer data such as demographics, behaviors, and interests. This includes using Marketing Cloud features such as dynamic content and segmentation to deliver targeted and relevant content to subscribers.

The global marketing cloud platform market was valued at $10 billion in 2021, and is projected to reach $34.9 billion by 2031, growing at a CAGR of 13.7% from 2022 to 2031 / the demand for Salesforce Marketing Cloud professionals is expected to continue to grow as more companies adopt the platform to support their marketing initiatives. With a wide range of career opportunities available, professionals with experience in Marketing Cloud have the potential for long-term career growth and advancement and an average starting salary of $89,747 in the United States. It is an ideal career path for individuals who have a passion for learning and utilizing the latest technology.

With this in mind, the opportunities after learning Salesforce Marketing Cloud Administrator can help you move onto the path of becoming a Salesforce certified Marketing Cloud Consultant. The role of SFMC developer, SFMC Consultant, Email Specialist Manager etc. are some other job profiles that also require knowledge of SFMC Administration.

Studying Salesforce Marketing Cloud (SFMC) administration is essential for anyone looking to become a SFMC developer because it provides a solid foundation of knowledge and skills necessary to build and maintain effective marketing campaigns using the platform. As a SFMC developer, you will be responsible for creating and customizing marketing automation solutions to meet the specific needs of your clients or organization. A deep understanding of the platform's capabilities and limitations is required to develop effective solutions that can drive successful campaigns.

SFMC administration will give you an understanding of the platform's core features and functionality, including data management, email marketing, mobile marketing, social media marketing, and more. This knowledge is essential for developing effective marketing campaigns using SFMC.

While it is not absolutely necessary to study Salesforce Marketing Cloud (SFMC) administration to become a SFMC developer, it can be highly beneficial. As a SFMC developer, you will be responsible for designing, implementing, and maintaining marketing automation solutions using the SFMC platform. To be successful in this role, you need to have a deep understanding of SFMC's capabilities, including its data management features, email and mobile marketing capabilities, social media marketing tools, and automation workflows.

In addition, studying SFMC administration can help you develop troubleshooting skills that are essential for resolving technical issues that may arise while working with the platform. It can also help you understand best practices for optimizing campaigns and ensuring their success. Ultimately, while it is not a requirement, studying SFMC administration can be highly beneficial for anyone looking to become a SFMC developer, as it can help you develop a comprehensive understanding of the platform and its capabilities.

We will provide you access to the live video sessions of the training with which not only you'll be able to see the trainer explaining the concepts and code but will also be to interact with them in real-time.

In order to receive the S2 labs certificate, you must:

  • Attend the live lectures
  • Score at least 60% on all the assignments and tests
  • Complete the projects with at least a minimum score of 60%.
  • Finally, have a 65% score on the final test.

Yes, we provide practice tests which are in the format of Salesforce certification exams. Additionally, we also provide Assignments at the end of each unit and have tests at different intervals of time, in order to track your course progress.

There are several ways:

You can pay through the payment form link through any of the payment methods(UPI, card, EMI). After successful payment, you will receive a confirmation mail with all the necessary information.

Salesforce is a customer relationship management (CRM) platform that allows businesses to manage customer interactions and data. It includes tools for sales, customer service, marketing, and analytics. Salesforce is typically used to help businesses manage their contacts, leads, and deals, as well as track customer interactions and analyze sales data. The platform is delivered through a cloud-based software as a service (SaaS) model, which allows businesses to access the platform from anywhere with an internet connection.

Salesforce is used across a wide range of industries:

  • Sales and marketing
  • Customer service
  • Financial services
  • Healthcare
  • Manufacturing and distribution
  • Nonprofits
  • Technology
  • Retail
  • Travel and Hospitality

Our Salesforce Marketing Cloud Administrator training offers the most comprehensive and flexible way to gain expertise in the field, as it allows you to learn at your own pace. The curriculum is kept up-to-date with the latest developments and methodologies in the Salesforce industry by it’s best practitioners. You can download the free course material using this link.

The average salary for Salesforce Marketing Cloud Administrator ranges from Rs. 6,45,500 to Rs. 20,00,000

If you are unable to attend a class, you can still watch the recorded sessions. The recording of every session is uploaded soon after the class is over and made available to students for revision.

You need good internet connectivity on your laptop/computer/mobile with zoom meetings installed.

We do run some promotional activities through which you can avail discounts for our courses you just need to follow us on our social media handles to stay updated for the same.

We share sample resumes with you which you can use as a template to draft your resume which can help you land a job.

We help you schedule interviews with Cyntexa (our sister concern) which is a leading Salesforce Consulting Partner in Jaipur. Also, we provide names of the students who perform well in our batches to the companies who reach out for candidates trained in Salesforce by us.

The Marketing Cloud org is available for practice, and you can access it for two months after the class ends.

Salesforce Marketing Cloud Email Specialist & Admin EXAM FAQs

Don't let exam jitters hold you back! Get answers to your Salesforce Marketing Cloud Email Specialist & Admin certification exam queries with these critical FAQs.

You can enroll for the upcoming batch at S2 Labs for Salesforce Marketing Cloud Administrator and Email Specialist and get the best training to pass the Salesforce Marketing Cloud Administrator certification exam. A 30-hours intensive live training that covers all the topics you need to ace the Salesforce certification.

The Salesforce Marketing Cloud Administrator certification format:

You can schedule the exam based on your convenience and preparation by signing in to your webassessor account. But we recommend you schedule the exam immediately after completing the course as all the topics are afresh in your mind.

Obtaining a Salesforce Marketing Cloud Administrator/E-mail Specialist Certification can be beneficial for individuals in different ways, some use it to enhance their current role and increase their salary within a company, while others use it as a way to improve their resumes and open new job opportunities.

There are no formal prerequisites for taking the Salesforce Marketing Cloud Administrator certification exam. However, knowing the following points will increase your chances of earning the certification.

For the Salesforce Marketing Cloud Administrator Exam:
General knowledge of Salesforce, including familiarity with its navigation and user interface.
Experience in using marketing automation platforms or email marketing software.
Familiarity with digital marketing concepts and strategies, such as email marketing, social media marketing, and mobile marketing.
Understanding of data management and data hygiene best practices.

For the Salesforce Marketing Cloud Email Specialist Exam:
Knowledge of email marketing best practices, including email design, deliverability, and engagement metrics.
Familiarity with HTML and CSS coding for email design.
Understanding of how to create and manage email campaigns using the Salesforce Marketing Cloud platform.

Step 1: Master the skills of Salesforce Marketing Cloud Administrator through Salesforce Marketing Cloud Administrator & Email Specialist course by S2 labs.
Step 2: Visit certification.salesforce.com and register to take the Salesforce Marketing Administrator exam.
Step 3: Pass the exam to become certified.

Note: Preparing and clearing the Salesforce certified Marketing Cloud Administrator certification is going to be a plus but not a pre-requisite which can increase your chances of getting a Salesforce Marketing Cloud Administrator job.

This course prepares you for the Salesforce Marketing Administrator and Email Specialist.

You need to create a Web Assessor account and then register for the exam. To know more about the detailed process watch the video now.

You only get 1 attempt to pass the Salesforce certification exams. In case you are not able to pass it on the 1st attempt then you will have to pay the retake fee to appear for it again. Retake fees for Salesforce Marketing Cloud Administrator & Email Specialist are USD 100 + taxes.
(Fun Fact: No one who studied from S2 Labs paid for it yet)

The exam consists of 60 multiple-choices.

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    Additional Training Courses

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