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Becoming a Salesforce Marketing Cloud Developer is always exciting but also challenging. You need to master a wide range of tools and concepts to ensure preparation for the certification exam; but how do you know that you are fully prepared?

This is where practice questions on the exam come to the rescue. Not only do they give a glimpse of the actual exams, but they also help find where one is strong and areas where more attention needs to be given. So let’s explore some of the most popular Salesforce Marketing Cloud Developer practice questions in this blog, which will help sharpen the skills, clear doubts, and go into the exam confidently.

Who is a Salesforce Marketing Cloud Developer?

A Salesforce Marketing Cloud Developer is an expert who builds, customizes, and maintains solutions within the Salesforce Marketing Cloud. They work on Marketing Cloud Studios and Builders to design tailored marketing programs, automate workflows, and build customer relationships. Some of the most important tasks for this job role include:

  • Writes and personalizes scripts in AMPscript and SQL.
  • Manages data integrations and automation.
  • Creating animated content and emails.
  • Problem-solving and performance improvement.

To succeed as a Marketing Cloud Developer, you need technical skills, creativity, and an understanding of marketing automation.

Read More:

How To Become A Salesforce Marketing Cloud Developer?

About Salesforce Marketing Cloud Developer Certification

Marketing Cloud Developer Certification confirms your ability to create and personalize solutions using Salesforce Marketing Cloud. To obtain this certification, you must:

  • Understand Marketing Cloud Studios like Email Studio and Automation Studio and Builders like Journey Builder.
  • Should be proficient in AMPscript, SQL, and APIs.
  • Be familiar with data management, integration, and automation procedures.
  • Pass both the Salesforce Marketing Cloud Developer Practice Exam and the actual Certification Exam.

The certification highlights your skills and increases your chances of landing in-demand professions.

Salesforce Marketing Cloud Developer Exam Details

Here’s a quick overview of the Salesforce Marketing Cloud Developer Certification Exam:

  • 60 multiple choice/multiple select questions and up to five unscored questions
  • 105 minutes to take the exam
  • Passing score 63%
  • The registration fee is US$200 plus applicable taxes
  • The retake fee is US$100 plus applicable taxes
  • Proctored Exam delivered onsite at a testing center or online
  • Prerequisite: Salesforce Certified Marketing Cloud Email Specialist credential

Exam Topics:

  1. Data Modeling: 14%
  2. Programmatic Languages: 35%
  3. API: 22%
  4. Data Management: 22%
  5. Security: 7%
Salesforce Marketing Cloud Developer Practice Exam CTA

Salesforce Marketing Cloud Developer Practice Exam Questions

Here are 20 practice exam questions with multiple-choice options and detailed explanations to help you prepare.

1. Which language is commonly used for scripting in Salesforce Marketing Cloud?

  • A) JavaScript
  • B) Python
  • C) AMPscript
  • D) HTML

Answer: C) AMPscript

Explanation: AMPscript is a scripting language particularly designed for Salesforce Marketing Cloud. It enables developers to personalize emails and content on the fly.

2. What tool would you use to build and automate workflows in Marketing Cloud?

  • A) Content Builder
  • B) Automation Studio
  • C) Email Studio
  • D) Journey Builder

Answer: B) Automation Studio

Explanation: Automation Studio is used for developing, scheduling, and automation of data workflows like emailing, importing data, and executing a query.

3. In Marketing Cloud, which builder helps create personalized customer journeys?

  • A) Content Builder
  • B) Automation Studio
  • C) Journey Builder
  • D) Email Studio

Answer: C) Journey Builder

Explanation: With Journey Builder, marketers design automated, personalized customer journeys across multiple channels, like email, SMS, or push notifications.

4. Which data format is used to import contacts in the Marketing Cloud?

  • A) XML
  • B) CSV
  • C) JSON
  • D) HTML

Answer: B) CSV

Explanation: CSV (Comma Separated Values) is an accepted data format for importing contact lists and other data to the Marketing Cloud.

5. What does AMPscript primarily help with?

  • A) Website design
  • B) Personalizing emails
  • C) Automating workflows
  • D) Creating dashboards

Answer: B) Personalizing emails

Explanation: AMPscript creates content that may vary based on customer information through emails, landing pages, and even SMS messages.

6. What is the function of Data Extensions in the Marketing Cloud?

  • A) Sending emails
  • B) Storing customer data
  • C) Building journeys
  • D) Automating tasks

Answer: B) Storing customer data

Explanation: Data Extensions are tables holding customer data like email, name, purchase history, and other details in structured formats.

7. What is required to integrate external data with Marketing Cloud?

  • A) HTML
  • B) AMPscript
  • C) APIs
  • D) SQL

Answer: C) APIs

Explanation: APIs (Application Programming Interfaces) help Marketing Cloud integrate with data sources or systems outside its boundaries.

8. Which Marketing Cloud tool is best for creating email content?

  • A) Journey Builder
  • B) Content Builder
  • C) Automation Studio
  • D) Audience Builder

Answer: B) Content Builder

Explanation: Content Builder is a marketing cloud feature that enables the application’s construction, management, and personalization of email content.

9. What type of SQL statement retrieves data from a Data Extension?

  • A) SELECT
  • B) DELETE
  • C) UPDATE
  • D) INSERT

Answer: A) SELECT

Explanation: The SQL SELECT statement is used in Marketing Cloud to query the database and retrieve data based on the criteria specified.

10. What is the primary purpose of Marketing Cloud Connect?

  • A) Creating emails
  • B) Integrating Sales Cloud with Marketing Cloud
  • C) Building journeys
  • D) Designing templates

Answer:  B) Integrating Sales Cloud with Marketing Cloud

Explanation: Marketing Cloud Connect is integrating Sales Cloud into Marketing Cloud, allowing you to share data and coordinate campaigns.

11. How can you schedule a recurring email in Marketing Cloud?

  • A) Automation Studio
  • B) Email Studio
  • C) Content Builder
  • D) Journey Builder

Answer: A) Automation Studio

Explanation: Automation Studio lets you schedule recurring emails by automating tasks like sending emails according to a defined schedule.

12. What is a key benefit of using Marketing Cloud’s Audience Builder?

  • A) Automating tasks
  • B) Creating targeted segments
  • C) Sending SMS
  • D) Building journeys

Answer: B) Creating targeted segments

Explanation: Audience Builder allows you to differentiate your audience through data to make more targeted marketing efforts, knowing better who you could reach and convert into action.

13. Which Marketing Cloud tool helps you analyze email performance?

  • A) Journey Builder
  • B) Automation Studio
  • C) Analytics Builder
  • D) Content Builder

Answer: C) Analytics Builder

Explanation: Analytics Builder provides tools and dashboards to analyze the performance of your email campaigns and gain actionable insights.

14. Your company connects Marketing Cloud with a CRM system. Which tool helps share data between these platforms?

a) REST API
b) SOAP API
c) Marketing Cloud Connect
d) Data Loader

Answer: a) REST API

Explanation: The REST API allows Marketing Cloud to automatically exchange data with external systems, such as your CRM.

15. Which code snippet can display a subscriber’s first name in an email?

  • A) <name>
  • B) {{FirstName}}
  • C) %%FirstName%%
  • D) <?FirstName?>

Answer: C) %%FirstName%%

Explanation: In AMPscript, placeholders like %%FirstName%% display email subscriber data dynamically.

16. Which of the following is used to automatically send emails based on specific triggers in Salesforce Marketing Cloud?

  • A) Triggered Sends
  • B) Automation Studio
  • C) Content Builder
  • D) Audience Builder

Answer: A) Triggered Sends

Explanation: Triggered sends are used within the context of Salesforce Marketing Cloud, such as automatically sending emails once users accomplish specific actions or an event, such as form filling or purchase completion. Thus, there would be timely and personal emails for clients.

17. How do you test an email before sending it in the Marketing Cloud?

  • A) Preview Mode
  • B) Send Preview
  • C) Simulation Mode
  • D) Draft Mode

Answer: B) Send Preview

Explanation: Send Preview lets you see how your email will appear to different recipients before sending it out.

18. Which Marketing Cloud product is best for SMS marketing?

  • A) Email Studio
  • B) Journey Builder
  • C) Mobile Studio
  • D) Content Builder

Answer: C) Mobile Studio

Explanation: Mobile Studio is designed for mobile marketing, including SMS, push notifications, and group messaging.

19. What is the purpose of the Triggered Sends feature?

  • A) Scheduling emails
  • B) Sending emails based on user actions
  • C) Managing templates
  • D) Segmenting audiences

Answer: B) Sending emails based on user actions

Explanation: Triggered Sends trigger automatic emails based on the actions of users, such as completing a form or purchase.

20. Which tool helps track customer interactions across multiple channels?

  • A) Email Studio
  • B) Content Builder
  • C) Automation Studio
  • D) Journey Builder

Answer: D) Journey Builder

Explanation: Journey Builder monitors customer interaction and automatically runs marketing campaigns across email, SMS, and web.

21. A developer needs to set up an Email Send Logging Data Extension for a new business unit. How should they do this?

  • a) Create it and name it “Send Log”
  • b) Request Salesforce Support to create the data extension
  • c) Copy an existing Send Log from another business unit
  • d) Use the SendLog Data Extension Template

Answer: d) Use the SendLog Data Extension Template

Explanation: To setup the Send Log, you can go to create a data extension then select the option “Create from Template” then choose the Sendlog template from the dropdown.

22. You need to set up a Data Extension to store six months of data. How should you add data retention settings in Email Studio?

  • a) Run a query to overwrite rows with six months of data
  • b) Import a file to overwrite rows with six months of data
  • c) Create a new Data Extension with data retention settings
  • d) Update the current Data Extension with data retention settings

Answer: c) Create a new Data Extension with data retention settings

Explanation: You can create a new Data Extension then configure the retention settings based on requirements in the wizard itself.

23. Which two Exclusion Script options can a developer use to prevent sending an email based on a Boolean field in the Sendable Data Extension? (Choose 2)

  • a) %%SendBoo1%%
  • b) %%SendBoo1 < 1%%
  • c) %%=Lookup(‘Excluded’, ‘SendBoo1’, ‘Subscribekey’, _Subscribekey)%%
  • d) %%=Lookup(‘Excluded’, ‘SendBoo1’, ‘_Subscribekey’, _Subscribekey)%%

Answers: a) %%SendBoo1%% and c) %%=Lookup(‘Excluded’, ‘SendBoo1’, ‘Subscribekey’, _Subscribekey)%%

Explanation: You can use personalization strings (%%) to retrieve the value or Lookup function with correct syntax can be used. Both will output the boolean answers that can be used for further evaluation.

24. A developer is troubleshooting why a parent-level Data Extension is not accessible to a child business unit. What should they check?

  • a) The Data Extension is in the Shared Data Extensions folder, and the query uses the ENT. prefix
  • b) The Data Extension is in the Shared Items root folder and accessible to the child business unit
  • c) The Data Extension is in the Salesforce Data Extensions folder and accessible to the child business unit
  • d) The Data Extension is in the Synchronized Data Extensions folder, and the query uses the ENT. prefix

Answer: a) The Data Extension is in the Shared Data Extensions folder, and the query uses the ENT. prefix

Explanation: In order to access the Parent-level Data Extension, following 2 things are required. 1. Data Extension should be stored in Shared Data Extension Folder 2. ENT. prefix should be used in case of query.

25. Why would a developer use the LookupRows function instead of the Lookup function in AMPscript?

  • a) To return multiple rows from the Data Extension
  • b) To stay within the limit of two Lookup calls per email
  • c) To count how many rows are in the Data Extension
  • d) Because Lookup only works with lists, not Data Extensions

Answer: a) To return multiple rows from the Data Extension

Explanation: Lookup function retrieves only a single value of a field, whereas the LookupRows function retrieves the whole record/row.

Summing Up

To achieve the Salesforce Marketing Cloud Developer Certification, you need practice, dedication, and a solid understanding of key concepts. One of the best ways to build your confidence and test your skills is by taking practice exams focused on the Marketing Cloud Developer topics. As you prepare, tools like Marketing Cloud Studios, AMPscript, and Marketing Cloud Builders will be valuable resources to help you grow and improve your skills in Salesforce marketing automation.

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