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If you are in the Salesforce Industry and not aware of the Salesforce Marketing Cloud, you must be living under a rock. The cloud-based service platform has a spectrum of products for a smooth-running business, and marketing is an essential part of it. To make your marketing efforts bring real-time results and conversions, Salesforce has equipped the marketing cloud with many powerful tools. These tools are called Salesforce Marketing Cloud Studios and Builders. 

From building campaigns to analyzing customer interactions, there is a tool for everything to handle digitalized marketing. So, you could be a marketer and still join the booming Salesforce industry to advance your career.

In this blog, we will explore the studios and builders to help you understand how SFMC is beneficial. But first, let’s dive deeper into this cloud technology.

What is Salesforce Marketing Cloud?

In the second quarter of 2024, internet users spent an average of 6 hours and 36 minutes online each day. Since everything happens through the web, email, or social media using a mobile device, it makes sense to influence customers and market your products or services online. To make it possible, a cloud platform helps you manage marketing strategies. Salesforce Marketing Cloud is that platform with unmatched capabilities. It gives you the ability not only to build but also to optimize your strategy by utilizing data from all channels.

It was earlier an independent platform called Exact Target until Salesforce acquired it in 2013, renamed it and allowed it to integrate with Salesforce products. With various studios, builders, and data management tools, SFMC is a powerhouse of possibilities.

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What are Salesforce Marketing Cloud Studios?

As we mentioned earlier, there are several Salesforce Marketing Cloud features that make it a popular choice for marketers. The most essential ones are the studios within the platform. These are a dedicated space to manage content for a specific channel, providing space for a targeted marketing strategy. These studios allow you to tailor your content or each customer and build a one-on-one relationship with them across all channels. 

Types of Salesforce Marketing Cloud Studios

Eight major types of Salesforce Marketing Cloud Studios are used to manage customer data and interactions through one channel.

salesforce merketing cloud studios

1. Salesforce Marketing Cloud Email Studio

Email marketing is essential for reaching a diverse digital audience. The Email Studio within SFMC is a tool to build and manage personalized email campaigns. It fetches data for every customer from their interaction on the web, social media, and emails to create a customized email for every stage of the customer journey. The drag-and-drop features allow you to use it effectively without any hassle. You can utilize it for sending promotional emails, newsletters, transactional updates, etc.

2. Salesforce Marketing Cloud Mobile Studio

Salesforce Marketing Cloud Mobile Studio is a tool within Salesforce Marketing Cloud that allows you to engage with your customers on mobile devices via SMS, push notifications, and chat. It is particularly helpful in delivering time-sensitive offers, reminders, and updates directly to mobile users. The MobileConnect feature lets you design personalized texts for quick SMS messaging. Whereas the GroupConnect increases reach within apps like WhatsApp.

3. Salesforce Marketing Cloud Social Studio

You cannot forget the buzzing social media platform in your marketing strategy. The Marketing Cloud Social Studio drives customer engagement through social media marketing. It can help you schedule and publish content on all your channels and even collect data. It can be your go-to tool for cross-channel customer interaction and community management. Besides just uploading content, it tracks brand mentions, trends, and content performance. Popular use cases of Social Studio include running social media campaigns and responding to customer queries.

4. Salesforce Marketing Cloud Advertising Studio

There is no other marketing technique than an advertisement that is personal and speaks directly to your customers. The motive of Marketing Cloud Advertising Studio is to help you reach your audience with impactful Ads. It uses the information of your customers, such as their location, demographic, preferences, and behaviours, to produce relevant ad copies. We cannot emphasize enough the importance of personalization and its inclusion in every SFMC tool. Advertisement Studio has strong integration capabilities with platforms like Facebook, Google, and LinkedIn to acquire new leads with personalized ads.

5. Salesforce Marketing Cloud Web Studio

Whether you market for e-commerce or IT, you must have a website to feature your products and services. This is where the Marketing Cloud Web Studio comes in handy. It helps to manage the web experience for all your users through landing pages, microsites, etc. The CloudPages feature in Web Studio organizes all web content, such as forms, coupons, and customer data, to tailor web pages accordingly. You can create interactive website banners and pop-ups using this tool for effective web marketing. 

6. Salesforce Marketing Cloud Interaction Studio

Interacting with your customer is just as important as a great ad copy. Marketing Cloud Interaction Studio streamlines all your interactions by allowing you to manage the customer journey at each touchpoint. It makes recommendations for the next steps and speeds up real-time decision-making. You can also map out the customer journey to analyze what works and what doesn’t. From website to in-store experiences, it can follow through all interactions and make personalized product recommendations to your customers. 

7. Salesforce Marketing Cloud Audience Studio

Marketing Cloud Audience Studio, formerly DMP, is a Data Management Platform within SFMC. It is used to create detailed customer profiles by pulling user information from various external sources. It is renamed as Audience Studio due to its advanced segmentation and audience creation capabilities. It also features a data studio for the data collection and management process. The collected data can be utilized to build deeper engagement and drive better business results. 

8. Salesforce Marketing Cloud Automation Studio

Automation studio is a popular feature of SFMC as it automates marketing workflows and customer journeys. You can build a workflow with a simple drag-and-drop feature to automate your everyday tasks. It can also automate campaigns and import or export data via trigger-based actions. From emails to lead nurturing messages, it can take over your repetitive marketing activities. 

The studios of marketing cloud are powerful but not the only beneficial feature. SFMC has some builders that basically automate tasks within a campaign or studio. Let’s explore these further.

List of Salesforce Marketing Cloud Builders

Here is a list of the most used Salesforce Marketing Cloud Builders available in all studios and SFMC products. With minimal development needs, these builders are useful for creating and automating campaigns across multiple channels. 

salesforce marketing cloud builders

1. Journey Builder

Journey Builder is commonly known as the Marketing Cloud Engagement platform. As the name suggests it is a campaign automation tool to map customer journeys while building the campaign visually. You can control the touchpoints and actions to be taken at each touchpoint as the customers go through the journey. In addition to this, it allows you to segment contacts for a targeted audience. 

2. Contact Builder

The contact builder is a contact management tool to records the information of your users, leads, and customers. It can give you access to the demographic and behavioural information of every contact and organize them into categories or groups based on their behaviour. 

3. Content Builder

Content builder is a simple tool to curate content from marketing activities. You can leverage it to make landing page templates, email content, etc. The interactive content blocks can be saved and reused as per requirement for different campaigns.

4. Brand Builder

It is a simple customization tool to tailor your Marketing Cloud org as per the brand identity that you want to showcase. You can use it to upload your company logo and change the colour schemes. It is particularly useful if you manage accounts for various brands and need customization for each.

5. Analytics Builder

Analytics Builder is an insight tool that analyzes data from all sources and gathers it into SFMC to create analytical reports. It consists of the following two kinds:

  • Standard Reports: these are built-in Marketing Cloud reports on email campaigns, web and mobile analytics, contact behaviour, administrator monitoring, and more.
  • Datorama Reports for Marketing Cloud: These Datorama reports are replacing the Discover Reporting Tool, making campaign and journey reporting easier with pre-built dashboards.

Builders and Studios can use the items made by each other. This functionality makes the Marketing Cloud product suite flexible. While each has a use case and accessibility requirement of its own, the collaborative effort of both is required for a successful marketing strategy using SFMC. 

To sum up 

Salesforce Marketing Cloud Studios and Builders offer a comprehensive suite of tools to help businesses create impactful, personalized, and data-driven marketing strategies across multiple channels. For those eager to master this cutting-edge platform, Salesforce Marketing Cloud training is a gateway to unlocking its full potential. By gaining hands-on experience and knowledge through specialized programs, marketers can enhance their expertise and stay ahead in the competitive digital landscape. Furthermore, earning a Salesforce Marketing Cloud certification not only validates your skills but also opens doors to lucrative career opportunities in the Salesforce ecosystem.

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