Salesforce Renames AI Specialist to Agentforce Specialist Certification

Salesforce has announced an important update recently that they have transformed their AI Specialist exam into a new “Certified Agentforce Specialist” exam. The Agentforce Specialist Certification went live on 3 March 2025 at 1 pm PST. Also, this credential is now available for registration. 

This change shows the broader vision of Salesforce to integrate AI-powered agents in the Salesforce ecosystem. The certification update aims to equip professionals with advanced AI skills, ensuring they can leverage Salesforce AI tools effectively in real-world scenarios.

But what does this mean for those who were preparing for the AI Specialist exam? How different is the Agentforce Specialist exam from its predecessor? And what happens if you already hold the AI Specialist credential? We’ve provided all the information that you need to know.

What is the Agentforce Specialist Certification?

The Agentforce Specialist Certification is the new name for the AI Specialist Certification, designed to verify your expertise in AI-driven customer support, automation, and business intelligence within the Salesforce ecosystem.

The Salesforce Agentforce Specialist certification is tailored for professionals who oversee Agentforce operations within their organizations. This credential demonstrates a strong grasp of Agentforce features along with the ability to configure the Salesforce Platform effectively. It is ideal for individuals seeking to prove their expertise in leveraging Agentforce to enhance business performance and drive success.

This certification is ideal for:

• Salesforce professionals looking to specialize in AI-driven automation.
• Customer service managers who want to optimize AI-powered workflows.
• Developers and admins who integrate Salesforce AI tools into business processes.
• AI and digital transformation enthusiasts who want to stay ahead in the AI-driven workforce.

Know the Exam Details

Details you need to know if you are planning to take the Agentforce Specialist exam:

• Number of Questions: 60 multiple-choice questions and maybe five unscored questions.
• Time Limit: 105 minutes to complete the exam.
• Passing Score: A minimum of 73% must be achieved to pass.
• Cost of the Exam: There is no fee for first-time registration.
• Extras Penalty: $100 USD attested by valid taxes in a given locality for application of retake.
• Exam Format: Examinations may be brought in authorized testing centers or proctored from the comfort of your own home.
• Material Allowed: No printed or digital reference material to be used during the test.
• Prerequisites: There are no prerequisite certifications or qualifications required to take this exam.

For scheduling and other details, refer to the Salesforce certification page.

Agentforce Specialist Exam Outline

The Salesforce Certified Agentforce Specialist Exam evaluates a candidate’s expertise in various aspects of Agentforce AI, covering the following core topics:

1. Prompt Engineering (30%)

• Determine when to utilize Prompt Builder based on specific business needs.
• Identify appropriate user roles for managing and executing prompt templates.
• Understand key factors to consider when designing a prompt template.
• Select the most effective grounding techniques for different scenarios.
• Explain the end-to-end process of creating, activating, and executing prompt templates.

2. Agentforce Core Concepts (30%)

• Describe the functionality of AI agents and how the reasoning engine enhances Agentforce.
• Utilize standard and custom topics, as well as standard and custom agent actions.
• Monitor and optimize agent adoption and performance.
• Configure user security settings within Agentforce.
• Conduct agent testing using the Testing Center.
• Deploy an agent from a sandbox environment to production.

3. Agentforce Integration with Data Cloud (20%)

• Enhance an agent’s response accuracy and personalization using the Agentforce Data Library.
• Implement retrievers in Data Cloud to improve AI-powered grounding techniques.

4. Agentforce in Service Cloud (10%)

• Develop an agent capable of retrieving answers from Knowledge articles.
• Integrate an agent with various digital communication channels.
• Identify and apply the appropriate generative AI features within Agentforce for Service Cloud.

5. Agentforce in Sales Cloud (10%)

• Recognize the correct generative AI features for Agentforce within Sales Cloud based on specific business scenarios.
• Determine when to utilize Agentforce Sales Agents, such as SDR and Sales Coach, to enhance sales processes.

How Does the Agentforce Specialist Exam Differ from the AI Specialist Exam?

The renaming isn’t just a branding update—it comes with some key differences between the AI Specialist exam and the new Agentforce Specialist exam.

1. Exam Structure & Content Updates

Salesforce has revamped the exam to better align with the skills needed for the Agentforce Specialist role. Below is a comparison of the old and new exam structure:

With 70% of the exam now dedicated to Agentforce, Salesforce ensures that professionals develop strong expertise in AI-powered automation, customer service applications, and AI-driven data management. These updates make the certification more relevant to today’s AI-driven business landscape.

2. Greater Focus on AI-Powered Agents

Previously, the AI Specialist certification covered AI fundamentals and predictive analytics. The Agentforce certification, however, puts a stronger focus on AI-driven customer service agents and automation tools.

3. More Real-World AI Applications

Salesforce has updated the curriculum to ensure professionals are tested on practical AI applications in real-world business scenarios. Expect more case studies and real-time use cases.

4. Introduction of New AI Features

The new Agentforce Specialist exam includes recent AI advancements, such as:

• Advanced chatbot automation
• Enhanced predictive customer interactions
• Seamless AI-driven workflow integrations

What If You Already Have the AI Specialist Credential?

If you already have the AI Specialist certification, you don’t need to retake the new Agentforce Specialist exam.

Salesforce will automatically update your credential to Agentforce Specialist on March 3, 2025, and you’ll receive an email with details on the change, including how to download your new certification logo.

Anyone who earns the AI Specialist or Agentforce Specialist certification before August 2025 (exact date to be announced) will need to complete the Agentforce Specialist Summer ’25 maintenance module. This module will cover the latest features and updates in Agentforce AI.

Final Word

The renaming of AI Specialist Certification to Agentforce Specialist Certification is more than a change; it is an indication of Salesforce’s intent to take its clients to automated AI-enabled processes.

In other terms, this certification is similar to an entry point for every professional dealing with AI or Salesforce, since it primarily focuses on AI-enabled agents, predictive insights, and real-world automation strategies.