Salesforce Summer ’25 Release Notes for SFMC

Salesforce Marketing Cloud’s Summer ’25 Release brings powerful updates designed to make marketing more efficient, personalized, and results-driven. From smarter email tools to improved automation and deeper insights, these features are built to help marketers move faster and deliver better experiences. Whether you’re managing campaigns, refining customer journeys, or optimizing content, this release brings real improvements that directly support your day-to-day goals.

But don’t worry, you don’t need to read through pages of release notes. We’ve broken it all down in simple terms—no jargon, no fluff. These are just the key updates that you need to know, and how they can help you do more with less effort. Let’s get into it.

Salesforce’s Summer ’25 release is here, and it brings some exciting updates to Salesforce Marketing Cloud. Whether you’re new to Salesforce or have been using it for a while, this guide will walk you through the latest features in a straightforward way.

1. Smarter Reporting and Automation with AI

Salesforce is making it easier to understand your marketing efforts by introducing AI-powered tools.

• Einstein Engagement Metrics: You can now view how frequently your audience is engaging with your emails and what scores Einstein assigns. This assists you in modifying your tactics for better engagement.
• Automated Workflows: Based on Einstein’s predictions, such as engagement frequency, you may program automatic actions. For instance, when someone is predicted to engage with your material, you might automatically send them a follow-up email.
• Optimized Send Times: Einstein can now recommend a time for sending emails to each individual, enhancing their chances of being read. The update allows you to build a data graph for STO.

2. Easier Campaign Creation with Campaign Designer (Beta)

Creating marketing campaigns can be complex, but the new Campaign Designer simplifies the process.

• Quick Start: Use templates to set up campaigns faster.
• Contextual Enhancement: Tailor your messages based on previous campaigns and customer data with the help of AI

• AI Assistance: Get suggestions on improving your messages and choosing the right channels
• Beta Mode: It’s a beta feature so test carefully and give your feedback if you are a part of the pilot

3. More Control Over Campaigns and Workflows

Managing your campaigns and related workflows is now more straightforward.

• Build from Scratch: Create campaigns tailored to your needs without relying solely on templates.
• Integrated Workflows: Add elements like emails or wait times directly within your campaign setup.
• Direct Email Sends: Quickly send emails to selected leads or contacts without navigating away from your campaign.

4. Enhanced Content Creation Tools

Creating personalized content is now more efficient.

• HTML Editing: Directly edit the HTML of your emails for more customization. Create Pixel-perfect designs.

• Repeater Components: Easily add repeating sections, like product listings, to your emails.

• Dynamic Personalization: Use merge fields to personalize images and buttons based on each recipient’s data.
• New Field Types for Forms: From now on MC Growth & Advanced Edition supports Data, Date/Time, Time, Number, hence better data & cleaner UX

5. Personalized Recommendations to Boost Engagement

Increase customer engagement by offering personalized product or service recommendations.

• Tailored Suggestions: Show each recipient products or services they’re likely interested in.

• Dynamic Content: Use repeater components to display these recommendations seamlessly within your emails.

6. Improved Consent Management

Staying compliant with data regulations is crucial.

• Expanded Consent Collection: Gather consent data across more types of workflows. It is now available in Data Cloud-triggered flows as well.
• Country Code Inclusion: Include country codes in your consent records for better segmentation and compliance.

7. Better Reporting and Insights

Understanding your campaign performance is necessary.

• External Link Tracking: Track how recipients interact with links to your external websites and tie that data back to your campaigns.
• Enhanced Metrics: Get improved deliverability and page view metrics to assess your campaign’s success.

8. Simplified Administration Tasks

Managing your Marketing Cloud setup is now more user-friendly.

• Easier Messaging Setup: The Data kit installation and update process has been improved to set up messaging channels with less complexity.
• Supports Identity Licenses: Assign Marketing Cloud access to team members more efficiently.
• Custom Data Spaces: New customers can choose custom data spaces during initial setup for better data organization.

9. Expanded Brand Identity Descriptions

Define your brand more clearly to ensure consistent messaging.

• More Characters: Now, you can describe your brand in up to 1,000 characters, up from the previous 250.
• Consistent AI-Generated Content: With a more detailed brand description, AI tools can generate content that better aligns with your brand’s voice.

10. Streamlined Prospect Conversion

Converting prospects into contacts is now more straightforward.

• Manual or Automated Conversion: Choose to convert prospects manually or set up automated flows to handle it for you.
• Account Association: Associate new contacts with existing accounts to maintain organized records.

11. Delete Unused CMS Workspaces

Keep your content management system tidy.

• Workspace Deletion: Remove outdated or unused workspaces after ensuring they’re no longer linked to active content or sharing relationships.

Final Word

Summer ’25 Salesforce Marketing Cloud updates introduce a wave of new features that will make your marketing more efficient, personalized, and compliant. From AI-powered insights to improved content creation capabilities, these updates are designed to help you better engage with your audience.

In order to get the most use out of these new features, consider taking Salesforce Marketing Cloud training. Adequate training will enable you to harness these tools to their maximum capacity, helping your marketing efforts be both effective and current.