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Introduction to ServiceNow

ServiceNow is a cloud-based IT Service Management platform for organizations that need to automate, organize, simplify and scale their day-to-day operations. While it started as an ITSM portal, it has expanded over the years to provide processing solutions for various departments in an organization. It particularly helps in connecting data in one place and automating repetitive tasks.

As a high-demand platform that needs skilled ServiceNow Admins to operate it, we will explore everything that you need to know about ServiceNow to start your career through these free tutorials. 

In this chapter, we will give you a brief ServiceNow Introduction, what it does and how it benefits you as a user. 

What is ServiceNow?

ServiceNow is a cloud-based platform designed to streamline your workflows and improve overall efficiency. It is a tech stack of various services and solutions built into the platform for general use. It works with your existing systems and data to bring everything together in a single portal.

It is particularly used to simplify everyday operations such as raising an IT ticket or managing employee records. It presents you with user-friendly tools and low-code features to automate day-to-day tasks.

History of ServiceNow

ServiceNow was founded by Fred Luddy in 2003 as a workflow automation tool for IT departments. The initial idea was to automate routine tasks for both employees and customers, specifically for the IT help desk. Now, in 2025, ServiceNow is a leading service management and CRM platform. From HR, security, finance, marketing, and customer experience to sales, it integrates data from all departments with the help of various ServiceNow modules. 

ServiceNow Products

ServiceNow currently offers a range of products and modules. Here is a list:

  1. IT service management(ITSM): Helps manage IT needs, including assets, changes, releases, costs, and problems.
  2. IT operations management(TOM): Helps manage IT operations.
  3. Customer service management(CSM): Helps manage customer service.
  4. HR service delivery(HRSD): Helps manage HR services.
  5. Strategic portfolio management(SPM): Helps manage projects, including planning, execution, task assignment, and status tracking.
  6. IT asset management(ITAM): Helps manage IT assets.
  7. Security operations(SECOPS): Helps manage security operations.
  8. Field service management(FSM): Helps manage field services.
  9. Application portfolio management(APM): Helps manage application portfolios.
  10. Governance, risk and compliance(GRC): Helps manage governance, risk, and compliance.

What is a ServiceNow Instance?

A ServiceNow Instance is a unique environment in the ServiceNow ecosystem which consists of all your applications, configurations, and data. It is like your personalized platform, which is isolated and secure for your organization. Each instance is self-contained and includes everything needed to run and customize ServiceNow. Any change that you make within an instance, such as workflows, form designs or custom applications, they are specific to your environment. 

There are various types of instances that you can use for your organization, depending on your requirements. 

ServiceNow Instance Types

Here are all the ServiceNow Instance Types based on the development and deployment lifecycle:

  1. Production Instance: The production instance is the live environment where real users interact with ServiceNow. Any action that you take here directly affects day-to-day business operations.
  2. Development (Dev) Instance: The development instance is used by the developers to build, test, and customize applications or features. It’s completely isolated from production to avoid any accidental disruptions.
  3. Test or QA Instance: This instance is used for quality assurance, regression testing, and user acceptance testing. It mirrors production, but it is safe to run tests before pushing updates live.
  4. Sandbox Instance: A temporary or experimental space which you can use to test new ideas or perform training without affecting other environments is the Sandbox Instance. 
  5. Preview/Upgrade Instance: An upgrade or Preview instance is a temporary instance provided during upgrade cycles. The customers can test how their current configuration behaves in a new version of ServiceNow in this space.

Each instance type plays a critical role in ensuring a smooth development-to-production pipeline, minimizing risk and ensuring quality.

Features of ServiceNow

Before you jump into learning ServiceNow and get hands-on, it is essential to know about the features of the platform. Its feature set makes it one of the most potent platforms for enterprise service management.

  • All apps and workflows in ServiceNow use a single data model to minimize silos and maintain consistency.
  • Now, Platform App Engine in ServiceNow enables low-code/no-code application development so that you can build custom business apps easily.
  • Workflow automation helps with complex processes by utilizing visual workflows, approval chains, and triggers.
  • The platform provides simple user interfaces for both employees and customers to have access to self-service portals.
  • It runs on AI and Machine Learning to provide powerful predictive analytics, automatic ticket classification, and virtual agents for speed and accuracy.
  • It can be easily integrated with external systems like Slack, Microsoft Teams, SAP, and others.

Benefits of ServiceNow

Why are organizations worldwide adopting ServiceNow at a record pace? Here are some key benefits:

  • It significantly increases efficiency by automating repetitive operations and standardizing workflows. It also reduces manual efforts.
  • It has intelligent routing, knowledge bases, and automated escalation, which helps in resolving issues faster and reduces downtime.
  • It is highly scalable and flexible, as you can modify and expand it as per your unique requirements.
  • ServiceNow makes collaboration easy within teams and departments by leveraging centralized data and workflows.
  • Whether it’s IT support, HR onboarding, or customer service, ServiceNow provides a unified, user-friendly experience across all touchpoints.

Those were the benefits of using ServiceNow, which you can consider while learning. These will be particularly helpful while you work on a project in the industry.

What’s Next?

So far, you have learned everything about the ServiceNow Introduction and how it helps organizations. In the next chapter, we will explore the architecture of ServiceNow.

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