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Want to make a career in Salesforce Marketing? Well, the learning path just got simpler as Salesforce has launched a new Associate certification for the Marketer specialization. This new addition is for beginners who wish to pursue a career in Salesforce but do not have professional experience in the industry.
The recommended training for this certification is simply platform knowledge and at least six months of experience with Salesforce Marketing Cloud Engagements. It deeply covers the evolving concepts of digital marketing, such as content formats, data management, and how a marketing strategy works in Salesforce.
If you are passionate about marketing in the digital world, then read ahead and get a detailed guide on Salesforce Marketing Associate Certification.
What is the Salesforce Marketing Associate Certification?
If you’re interested in pursuing a career in the marketing domain or entering the Salesforce industry in the same domain, this credential is for you. Keeping the essential skill set of digital marketing in mind, the Marketing Associate Certification is aimed to build and examine the foundations of marketing.
It is designed to prepare you for a career in marketing by validating your foundational marketing knowledge, including what Marketing Cloud Engagement is and how it solves business needs based on Salesforce best practices.
Who is it For?
As we mentioned above, the certification is helpful for individuals starting their careers in Salesforce. To take the Salesforce Marketing Associate Certification the candidate must be interested in gaining knowledge about Marketing Cloud Engagement. A basic understanding of marketing concepts is a must to clear the certification exam successfully.
The associate role serves as an entry point for higher profiles such as the Salesforce Certified Marketing Cloud Email Specialist or a Salesforce Certified Marketing Cloud Administrator.
If your objective meets the above description, then consider taking the certification exam. For the exam, you must possess the following skills.
Prerequisites for the Salesforce Marketing Associate Certification Exam
A candidate for the Salesforce Marketing Associate Certification Exam should have knowledge, skills, and experience in the following areas:
- General marketing concepts such as metrics, target audience, opt-in/opt-out, and compliance and privacy basics.
- Knowledge of Marketing Cloud Engagement components and functionalities.
- Be able to navigate Marketing Cloud Engagement and be familiar with its features.
- Experience with digital marketing tools for engagement, driving leads, and supporting business objectives
- Knowledge of Marketing Cloud Engagement email tools and features.
- Understanding of Marketing Cloud Engagement Journey Builder
- Familiarity with reporting and analytics capabilities to track metrics such as open rates, click-through rates, and conversion rates
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About the Salesforce Marketing Associate Certification Exam
As with any other Salesforce Certification, there is a defined process through which the credentials are rewarded. You have the choice of taking the exam either in proctored mode delivered onsite at a testing center or in an online proctored environment. The process for earning the Marketing Associate Certification is pretty simple. Following are the details of the examination:
- Exam Format: 40 multiple-choice questions and up to 5 non-scored questions
- Time allotted: 70 minutes
- Passing score: 65%
- Registration fee: US $75 plus applicable taxes as required per local law
- Retake fee: Free
- Prerequisite: None
This latest examination provides the opportunity to share comments and feedback for individual questions on this exam. Now that you know the exam pattern, let’s explore the key topics included in this exam.
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Topics Covered in Marketing Associate Certification
The Marketing Associate Certification will test the knowledge and skills of appearing candidates relating to the Salesforce marketing profile. Here, we will discuss the topics covered in this Salesforce Certification.
Marketing Concepts: 28%
The core and foundational topics that any marketing enthusiast would know about are tested in this section. Under this topic, you should be able to describe key components of a marketing strategy and their alignment with the overall marketing purpose. It will also include:
- Email opt-in process in a marketing campaign.
- Regional nature of privacy laws such as GDPR/CCPA versus CAN-SPAM.
- Scenario-based questions on email goals and metrics, summarizing the message conveyed to the target audience.
Marketing Cloud Engagement Basics: 22%
This section will basically test you on your knowledge and understanding of Marketing Cloud Engagement. You should know how to Identify solutions for regional or business-related account structures and essential features of Marketing Cloud Engagement (MCE) for marketing activities.
Knowledge of Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement is also beneficial. Besides this, you must know the difference between subscriber keys, contact keys, and contact IDs.
Email Sending and Journeys: 22%
This section is specific to email marketing campaigns using the marketing cloud. You should know how to activate a journey and the necessary configurations for activation, as well as email send wizard settings. Awareness of templates and content blocks while building emails in Marketing Cloud Engagement is necessary.
You will also need some understanding of which journey functionality should be used to address business needs and how to accomplish content rendering validation.
Data Management: 18%
The data management section will deal with the various data import mechanisms and requirements. Understand how to configure settings when creating a new data extension, including settings for data fields. The scenario-based questions may ask you to recommend the best way to interpret a data extension to identify the desired target data.
Reporting and Analytics: 10%
Containing the least amount of questions, reporting and analytics deals with identification of the location of specific data in Marketing Cloud Engagement. You should be able to interpret undesired send results and possible deliverability consequences.
That is all about the exam pattern and syllabus for the Salesforce Marketing Associate Certification. If you wish to take the examination, you will require a strong strategy. So, let us share some of our tips, which will help you clear the exam with ease.
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Preparation Strategy
The preparation strategy for any exam is a crucial step. This is where you will devise the methods and answers to any question that may come your way. Read along for some helpful methods that you can apply in your preparation strategy.
- Get a proper understanding of the syllabus and familiarize yourself with the core concepts that will be covered in the examination.
- Once you have a theoretical understanding, apply these concepts to a project to gain a practical grasp of marketing cloud engagement tools.
- Practice is the best method to ace any exam. So try to take as many mock tests as possible and get yourself comfortable with an exam atmosphere and types of questions.
- Take part in study groups, as studying together will help you with your queries faster. You can seek mentorship in these communities and learn from the experts.
- You can use the official study material provided by Salesforce on their platform, such as the study guide and Trailmix.
Conclusion
Salesforce Marketing Associate Certification is a newly launched credential for beginners in marketing specialization. You can explore the ins and outs of the Salesforce Marketing Cloud through this credential.
The career path can be customized to progress into any marketing profile, such as the Salesforce Marketing Cloud Consultant or the Salesforce Marketing Cloud Developer. The exam consists of 40 questions based on different concepts to test the platform knowledge and Marketing Cloud Engagement processes.
Any marketing fresher with at least six months of experience with the same can easily earn this credential. So get started with your prep and achieve new heights in Salesforce Marketing.
