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Dreamforce is more than a technology conference; it’s the heart of the Salesforce ecosystem. Year after year, thousands of Trailblazers, professionals, partners, and innovators come together from all around the world to learn, collaborate, and inspire one another.
It’s where all of the big product announcements get made, it’s where you find out the future of the industry, and where the community comes together.
Whether you’re experienced in the Salesforce world or are just stepping into the Salesforce ecosystem, Dreamforce is where you want to be. With Dreamforce 2025 just around the corner, it’s already starting to become exciting.
In this blog, you’ll find all the essential details: how to register, the key dates, what’s new for Dreamforce 2025, and tips to make the most of your experience.
When & Where Is Dreamforce 2025 Happening?
- Date: October 14–16, 2025
- Location: Moscone Center, San Francisco, California
- Bootcamp: October 11–13, 2025 (for Salesforce certifications and hands-on training)
If you’re planning to attend in person, we recommend registering early to secure the best pricing and hotel options. For those who prefer online, Salesforce+ will stream the keynotes and selected sessions for free.
Who Can Attend Dreamforce?
Dreamforce is designed to serve a broad audience, and it caters to both technical and non-technical professionals across industries. Anyone interested in Salesforce, cloud technology, CRM, or digital transformation can attend this event. Whether you’re a student, beginner, admin, developer, architect, business analyst, partner, or executive, there’s something valuable for every level and role.
Now, let’s check out the past glimpses of this event.
Glimpses of Dreamforce 2024
Last year, Dreamforce 2024 welcomed 40,000+ attendees in San Francisco and over 150,000+ online viewers via Salesforce+. These are some of the highlights that you must know about Dreamforce 2024:
- Agentforce Launch: Salesforce unveiled Agentforce – a next-generation of autonomous AI agents built on Einstein Copilot – that can perform functions across sales, service, marketing and commerce without human intervention.
- Data Cloud 2.0 Update: The Data Cloud now has over 50 connectors with real-time processing for structured and unstructured data allowing smarter and faster customer intelligence.
- Einstein Trust Layer: Salesforce announced the Einstein Trust Layer, which aims to ensure secure, reliable AI outputs without hallucinations, increasing trust in ethical AI.
- AI Features in Slack: Upgraded AI tools in Slack included AI-powered huddle notes, enhanced natural language search, and Slack GPT integrations to automate workflows.
- Tableau Einstein and Analytics Updates: Tableau Einstein and Tableau Pulse are now creating integrated, AI-powered insights inside dashboards for smarter decisions.
- Dreamfest with Music and Fun: Attendees at Dreamfest ’24 enjoyed headline acts like Imagine Dragons and Pink reaffirming Dreamforce’s reputation for learning and entertainment.
- Incredible Engagement: Over 45,000 attended in person (representing well over 140 countries), and millions tuned in for Salesforce+ live coverage or replays.
- Overview of Productive Certifications: With over 1,500 sessions across Admin, AI, Analytics and Developer roles – thousands of certifications earned on-site – Dreamforce ’24 provided an unparalleled opportunity for learning.
Dreamforce 2025 promises to level it up even further.
What’s on the Agenda for Dreamforce 2025?
Dreamforce 2025 will majorly focus on the future of AI, CRM, data, and automation. It includes:
- Product Deep-Dives: Dive into the latest tools and updates to Salesforce with dedicated deep dives into the details of what is new. These sessions go much deeper than a demo of new features or some simple use cases, giving you an extensive view of all the new features Salesforce will reveal, real world use cases, and what Salesforce are working on next, in particular in Einstein AI, Data Cloud, and Flow automation.
- Hands-On Training: Put theory into action at Dreamforce. You will have interactive, educational workshops and training labs so you can learn by trying new tools and using techniques with real datasets/sandboxes. You can play with all the standard tools, and things are widely available. Build flows; configure dashboards; create and consume AppExchange Apps to engage and learn by actually doing it.
- Customer Success Stories: You can listen directly from companies building Salesforce solutions to solve big problems every day. The stories here are those of real customers representing true transformation stories – brands using CRM, AI, and automation tools to improve efficiencies, innovate faster, and personalize customer experiences.
- Trailblazer Spotlights: Shine a light on the community. These inspirational talks summarize the journeys of individual Trailblazers and how they made a difference – lessons along the way, challenges they had to overcome, and how Salesforce was part of the journey.
- Role-Based and Industry Tracks: It doesn’t matter whether you are a Salesforce Admin, Marketer, Developer, or Project Manager, there are customized role-based tracks to keep you focused on the content relevant to your role, certifications, and tools. You’ll also find industry-specific session tracks like Healthcare, Finance, Retail, and Manufacturing—designed to align closely with your day-to-day work.
By blending innovation, hands-on learning and inspiring stories, Dreamforce 2025 is going to provide a future-forward experience that is personal and measurable. If tech is your jam, this is the event!
Salesforce has crafted over 1,500+ sessions tailored to various roles like Salesforce Admins, Developers, Consultants, Analysts, and Architects.
You can also join the Trailblazer Bootcamp, running before the main event, where you’ll get instructor-led prep for credentials like:
- Salesforce Administrator Certification
- Salesforce Platform App Builder Certification
- Data Cloud Certification
- Einstein for Admins
Explore the Dreamforce 2025 agenda
What to Expect at Dreamforce 2025?
From skills-development sessions to memorable events, Dreamforce 2025 has something for everyone, whether you’re hoping to learn, network, get inspired, or simply have fun. Here are the following things that you can expect and experience in this amazing event of Salesforce.
1. Learn by Doing, Not Just Listening
Dreamforce 2025 puts hands-on learning forward. You’ll discover sessions by experts, live demonstrations, and interactive learning zones all aimed to hone your skills even more; and, with the on-site exam testing, you can even get your Salesforce certification and meet industry veterans for a reality-based learning experience.
2. Connect with the Trailblazer Community
This is your moment to connect with those shaping the future of CRM, from Salesforce MVPs and consultants to recruiters and hiring managers. Dreamforce is unprecedented in the networking opportunities. With career booths, meetups, and connections likely to last well beyond the event, you won’t want to miss this experience.
3. Have Fun with Tech!
Let’s be honest, Dreamforce isn’t all about product launches and session information; when it comes to fun, Dreamforce knows how to engage: surprise musical performances at Dreamfest, giveaways, lounges, and photo opportunities, and much more.
4. The Art of Giving Back
Giving back is woven into the DNA of Dreamforce. Join sustainability initiatives, take part in non-profit exhibitions, and learn how tech is leading social change so that you walk away with not only the facts, but the commitment to contribute.
Lineup of Dreamforce 2025 Keynote Speakers
This year’s speaker list is diverse, combining thought leadership from business, technology, media, and entertainment:
- Matthew McConaughey – Actor & Salesforce Brand Partner
- Andrew Ng – Founder, DeepLearning.AI
- Ellen Pompeo – Actress & Activist
- Takeda Mwakwena – CEO, Wayana
- Jesse Eisenberg – Actor & Author
- May Habib – CEO, Writer
- Bozoma Saint John – CMO, Netflix
- Matt Stankiewicz – CTO, Riverwood
- Brian Necci – President, Salesforce
- America Ferrera – Actress & Advocate
- Rob Lowe – Philanthropist & Performer
- Guillermo Rauch – CEO, Vercel
- Soledad O’Brien, Evan Smith, and many more to be announced
These sessions are not just inspirational, but they’re also full of actionable insights.
Dreamforce 2025 Sponsors
The event is powered by global leaders in tech and consulting. Key sponsors of this event include:
- Platinum: Accenture, PwC
- Emerald: AWS, BCG, Cognizant
- Gold: DocuSign, IBM, Slalom
- Others: Alibaba Cloud, Conga, Copado, FormAssembly, Gearset, Genesys, Vonage
You’ll find interactive booths, exclusive sessions, and career opportunities across the venue.
Dreamforce 2025 Tickets & Pricing
If you’re wondering how much Dreamforce 2025 costs, here’s the breakdown:
Note*: Launch Special Offer has already expired, so grabbing an early bird pass would save $800 from your pockets.
Early pricing is available for a limited time, so visit the official Dreamforce registration page to book your pass.
Dreamfest: Where Fun Meets Networking
Dreamforce is known for its electric after-hours experiences:
- Dreamfest Concert: Big-name performers (announcement coming soon!)
- Partner Lounges: Hosted by top sponsors, great for relaxed networking
- Exclusive Mixers: For Trailblazers, MVPs, and executives
These parties aren’t just fun, but they’re where some of the best conversations happen.
Tips for First-Time Dreamforce Attendees
If it’s your first time, here are some tips that can help you make the most of it:
- Register early and book nearby hotels
- Use the Dreamforce app to plan sessions
- Attend both technical and networking events
- Bring business cards and stay hydrated
- Set realistic goals: Learn, connect, and enjoy!
Summing Up
Dreamforce 2025 is more than an event, it’s an opportunity to accelerate your Salesforce career path, hear directly from industry innovators, and be part of a community that is building the future of business.
With an agenda that includes lots of in-depth learning, real connections, AI insights and once-in-a-lifetime moments, there’s no better time to immerse yourself in the Salesforce events ecosystem. Whether you’re developing new skills or just starting, you should definitely attend the Dreamforce 2025 event.
With keynotes at Dreamforce parties and new friendships or mentorships, Dreamforce creates something magical for everyone. If you truly want to be a part of Dreamforce 2025, it’s best to book your Dreamforce 2025 tickets now and get ready to engage with the biggest Salesforce event of the year.
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