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Have you been browsing all day to determine your ideal Salesforce career path? Well, you have landed on the right page. Salesforce is the global leader in Customer Relationship Management (CRM) technology and has revolutionized customer engagement, operational efficiency, and business growth. It has opened up diverse career opportunities across various profiles within its ecosystem.

Our aim in this article is to address all your career-related inquiries within the Salesforce landscape, aiding your journey in exploring and selecting the ideal path. An average candidate starts their research by understanding the basics of any career profile.

In this guide, we will provide valuable insights into some crucial aspects, such as the roles and responsibilities, skills required, and some helpful certifications, as well as portray how you can get started in your Salesforce career.

But first, let’s understand what Salesforce is!

What is Salesforce?

Salesforce is the world’s #1 CRM platform, with over 150,000 customers and millions of users in more than 120 countries. It offers cloud-based software for managing customer relationships across various departments and channels. It helps businesses find, win, and keep customers by providing a unified view of their data, preferences, and interactions.

So, let’s look at the career profile that will suit you the best in Salesforce now!

Types of Salesforce Career Profiles

Types of Salesforce Career Profiles

Salesforce offers diverse career profiles, each tailored to specific skills and aspirations. Let’s explore these profiles in detail:

Salesforce Administrator

A Salesforce Administrator focuses on the smooth functioning of Salesforce by configuring, securing, and maintaining the platform while safeguarding data accuracy and access. You can quickly develop customized apps that your user wants.

Don’t worry; you don’t need to write the code for this customization. The point-and-click, no-code features of the platform make the job easy for you. As an admin, you need to get the best out of the Salesforce CRM’s ability to impact the business.

Role and Responsibilities

Salesforce Admin plays a crucial part in successfully managing and utilizing Salesforce within an organization. Let’s find out what you’d do as a Salesforce Admin:

  • Manage and optimize Salesforce within an organization.
  • Configure and customize the Salesforce platform to meet the organization’s unique needs.
  • Responsible for training the users, automating processes, data backup and recovery.
  • Act as the gatekeeper of data quality, ensuring that the information stored in Salesforce is accurate and up to date.
  • Manage user access, define security settings, and create/maintain reports and dashboards.
  • Ensure the efficient and smooth operation of the platform while collaborating with the client

Skills Required

If you have good knowledge of the platform, awareness of each feature of Salesforce and address the organization’s unique requirements, you are suitable for a Salesforce Admin career.

With these, skills in data maintenance and integrity, proficiency in Salesforce configuration, customization, and data management are often required. An admin must show expertise in user management, data security, use of point & click features, and other declarative tools for this profile.

Salesforce Administrator Certifications

Consider taking these certifications to enhance your profile and prove your competence.

Certification Average Experience of People Who Do ItCost
Salesforce Administrator certification (ADM-201)1-2 months$200
Salesforce Advanced Administrator certification (ADM 211)1-2 months$200

Career Opportunities

Salesforce Administrators can further explore roles like Consultant, or Analyst. Specialization opportunities in areas like Sales Cloud or Service Cloud administrator are also available for career expansion.

Salesforce App Builder

As a Salesforce App Builder, you will create tailored applications within Salesforce, addressing specific business needs. Suitable for people without a tech background, designing and developing an application using the point & click feature of the Salesforce platform eliminates coding needs. Here, the job involves analyzing data and working on user interface, rather than coding.

Roles and Responsibilities

Consider this career if you are a techie with little to no interest in coding, as coding is the least essential job role here. Some of the significant responsibilities are listed below.

  • Creating custom applications using Salesforce tailored to specific business needs and user requirements.
  • Designing and developing custom applications without writing code.
  • Defining data models, designing user interfaces, and effectively using Lightning components.

Skills Required

A deep understanding of Salesforce data modeling, user interfaces, and business logic is essential to becoming a Salesforce App Builder. More skills include expertise in creating custom applications using declarative tools and effective use of Lightning components for application development.

Salesforce App Builder Certifications

If you have the above skills, consider these resources to build upon the foundation.

Certification Average Experience of People Who Do ItCost
Salesforce Platform App Builder1-2 months$200

Career Opportunities

Opportunities to work on diverse projects, creating custom applications for specific business needs lie in the roles of Application developers, Customization Specialists, and Salesforce Consultants which App Builders can explore.

Salesforce Developer

Salesforce Developers are the technical wizards behind the scenes, transforming business requirements into functional solutions within the Salesforce platform. The expertise is pivotal for creating and maintaining custom applications, automating processes, and integrating Salesforce with other systems.

Developers build the application or do customization by writing code using Salesforce coding languages like APEX and AI within the Salesforce ecosystem

Role and Responsibilities

Salesforce Developers play a crucial role in shaping Salesforce solutions. Let’s explore some roles and responsibilities:

  • Customize and extend Salesforce using programming languages like Apex and Visualforce, creating custom functionality.
  • Designing and implementing complex business logic and developing web and mobile applications.
  • Collaboration with team members to understand business requirements and deliver technical solutions is essential.

Skills Required

To become a Salesforce Developer, you must be proficient in Salesforce-specific programming languages, particularly Apex. Possesses the ability to design, develop, and maintain Salesforce applications. Strong problem-solving skills and data integration familiarity are also helpful for this profile.

Salesforce Developer Certifications

These entry-level certifications will help you to demonstrate proficiency in creating and customizing applications on the Salesforce platform.

Certification Average Experience of People Who Do ItCost
Salesforce Certified Platform Developer I3-6 months$200 
Salesforce Certified Platform Developer II2-4 years$200 
JavaScript Developer I1-2 years$200 

Career Opportunities

Junior Level Developers can also explore roles like Senior Developer or Technical Lead. Specialization opportunities in areas like Lightning development, mobile app development, or integrations with other systems are also possible.

Salesforce Solution Architect

Salesforce Solution Architects are the master planners behind successful Salesforce implementations. In simpler terms, a Solution Architect comes up with ideas, recommendations, and design solutions that address complex business problems and ensure that all technical aspects work seamlessly together. They provide businesses and customers with a smooth user experience of the Salesforce platform using multi-cloud solutions.

Salesforce Solution Architects take care of the following on a day-to-day basis.

Role and Responsibilities

  • Design comprehensive Salesforce solutions aligned with organizational goals.
  • Collaborate closely with stakeholders to understand requirements.
  • Select the appropriate Salesforce products and features to support the solution.
  • Define data models and design user interfaces.
  • Ensure the solution adheres to best practices and industry standards.
  • Provide guidance, support, and expertise throughout the project’s lifecycle.

Skills Required

Suppose you are familiar with data modeling application design and have a broad technical understanding of Salesforce products. In that case, you can consider a Solution Architect career. Strong problem-solving skills and analytical thinking are also required to communicate solutions effectively with stakeholders.

Salesforce Architect Certifications

Certification Average Experience of People Who Do ItCost
Salesforce Certified Application Architect5+ years$200 

The Salesforce Application Architect certificate is only applicable for Platform Developer, Platform App Builder, Data Architect, and Sharing and Visibility Architect. It is automatically awarded in case you fulfill all the prerequisites above.

Career Opportunities

Solution Architects can also move into roles like Technical Architects or Enterprise Architect. Develop potential to take on leadership roles, oversee larger projects, and manage teams in areas like Sales Cloud, Service Cloud, or Marketing Cloud architecture.

Salesforce Technical Architect

Top-tier specialists in the Salesforce ecosystem, Salesforce Technical Architects are in charge of planning and managing intricate, expansive Salesforce systems. Adhering to the highest standards and offering top-tier technical advice is a core function of this profile.

While the work is similar to that of a solution architect, technical architects design secure, high-performance technical solutions that maximize the potential of the Salesforce platform. Whereas solutions architects focus on user experience powered by multi-cloud solutions.

Role and Responsibilities

Below are some important roles and responsibilities of Salesforce Technical Architects.

  • Design complex, large-scale Salesforce solutions aligned with organizational objectives.
  • Provide high-level technical guidance and ensure technical aspects align with best practices and industry standards.
  • Collaborate with business stakeholders, Solution Architects, and development teams to define technical architecture.
  • Choose appropriate Salesforce products, design data models, select integration strategies, and ensure security and scalability.
  • Make critical decisions about data architecture, system performance, and scalability.

Skills Required

As a Technical Architect, you are expected to have a deep and comprehensive understanding of Salesforce and its technical capabilities. Proficiency in Salesforce development, data modeling, system integration, and security is essential for this role.

The unique feature professionals in this field must be able to assess complex business requirements and translate them into scalable technical solutions.

Technical Architect Certifications

You can consider taking this certification for this profile.

Certification Average Experience of People Who Do ItCost
Salesforce Certified Technical Architect8+ years$6000 

Career Opportunities

Technical Architects can also move into roles like Enterprise Architect or Chief Technology Officer (CTO). The career aspects are immense if specialized in industries like healthcare, finance, or nonprofit, based on industry expertise.

Salesforce Quality Assurance Engineer

Salesforce Quality Assurance (QA) Engineers are instrumental in ensuring the reliability and functionality of Salesforce applications. Conducting different testing, troubleshooting, and optimizing activities of a designed application, software, and hardware to provide a seamless user experience and ensure all the features function correctly is usually done in this profile.

Role and Responsibilities

Let’s look at the roles and responsibilities of Salesforce QA Engineers.

  • Collaborate closely with Salesforce Developers and Solution Architects to understand application functionality and business requirements.
  • Create comprehensive test plans, test cases, and automated testing scripts.
  • Execute various types of testing, including functional, regression, performance, and user acceptance, to identify and report bugs and issues.
  • Resolve issues to ensure Salesforce applications work as expected.
  • Contribute to maintaining and improving the overall quality of Salesforce solutions.

Skills Required

As a Salesforce Quality Assurance Engineer, you should have a solid understanding of Salesforce functionality, particularly related to areas being tested. It would be best if you were well-versed in various testing tools and methodologies while showing attention to detail for meticulous defect documentation. Proficiency in test planning and execution will work as the cherry on top of your profile.

Salesforce QA Engineer Certifications

There is no certification for a QA engineer, however a Technical Architect certification will help in building the cloud skills required.

Certification Average Experience of People Who Do ItCost
Salesforce Certified Administrator1-2 months $200 
Salesforce Certified App Builder3-6 months$200

Career Opportunities

QA Engineers can also move into roles like Senior QA Engineer and QA Lead or transition into roles like Business Analyst or Solution Architect as their experience grows. Specialization opportunities in specific types of testing, such as performance or security testing, are also available.

Salesforce Consultant

Salesforce Consultants serve as the vital bridge between client needs and Salesforce technology. Consultants must expertly analyze and guide clients through the adoption of new Salesforce features, ensuring a smooth transition and maximizing the benefits of the platform.

Effective client interaction, problem-solving, and extensive Salesforce knowledge make Consultants the guide businesses need.

Role and Responsibilities

Some expansive roles and responsibilities of Salesforce Consultants are as follows:

  • Gather and analyze client’s business requirements and identify opportunities for Salesforce solutions.
  • Configure Salesforce to meet specific needs, create custom workflows, and develop reports and dashboards.
  • Provide user training and support to ensure effective Salesforce usage.
  • Monitor performance and address issues for continuous improvement of Salesforce solutions.

Skills Required

A deep understanding of Salesforce, its features and its customization for diverse business needs is essential to become a Salesforce Consultant. A consultant should be able to communicate the improvement needs of a business with various stakeholders. Proficiency in Salesforce configuration, customization, and reporting is a must.

Salesforce Consultant Certifications

Salesforce Certified Sales Cloud Consultant, Service Cloud Consultant, and Data Cloud certifications validate expertise in configuring Salesforce solutions for specific business requirements.

CertificationAverage Experience of People Who Do ItCost 
Salesforce Sales Cloud Consultant2-5 Years$200
Salesforce Service Cloud Consultant2-5 Years$200
Salesforce Data Cloud Consultant2 Years$200

Career Opportunities

A Salesforce Consultant can move into roles like Senior Consultant, Project Manager or Program Manager. Potential to move into executive positions or specialized opportunities in specific industries are possible.

Salesforce Project Manager

By gaining a deep platform understanding, you can seek your career as a Salesforce project manager. You will be responsible for the development and success of the product – from building product vision, strategy, and a complete roadmap that aligns with the user’s expectations and business objectives. Project Managers also handle budget management, risk assessment, and issue resolution.

Roles and Responsibilities

Below are Some primary responsibilities you will carry as a Salesforce Project Manager.

  • Lead the successful execution of Salesforce projects, collaborating closely with clients to understand requirements, create project plans, and define scopes.
  • Assemble project teams, assign tasks, and monitor project progress.
  • Collaborate with Salesforce Consultants, Developers, and Administrators to ensure projects meet client expectations.
  • Manage project budgets, timelines, and resources to achieve project goals.
  • Perform risk assessment and mitigation to ensure project success.

Skills Required

A strong understanding of Salesforce functionality, customization, and reporting are basic skill requirements to become a Salesforce Project Manager successfully.

Project management methodologies, task scheduling, resource allocation, and risk management are some skills that align with the profile. At the same time, effective communication and leadership skills for team management and client interaction are essential.

Salesforce Project Manager Certifications

As the profile of a Salesforce Project Manager is a progressive role, there is no specific certification you need. However, we recommend taking these certifications to enhance your Salesforce knowledge.

Certification Average Experience of People Who Do ItCost
Salesforce Administrator certification1-2 years$200 
Certified Scrum Master (CSM)2-3 daysVaries from platform to platform

Career Opportunities

Project Managers can move into roles like Senior Project Manager or Program Manager. Potential to move into executive positions like Director of Project Management or specialized opportunities in specific industries are possible.

Salesforce Business Analyst

Salesforce Business Analysts are instrumental in bridging the gap between business requirements and Salesforce implementations. In this profile, you will be expected to gather and analyze business needs and translate them into functional requirements for Salesforce solutions.

Business analysts usually collaborate with the solution architect, development team, and QA team to define the business challenges to design, develop, and test the solution before deliverables.

Role and Responsibilities

Here are some of the roles and responsibilities of Business Analysts:

  • Identify opportunities where Salesforce can provide solutions to enhance business processes and productivity.
  • Collaborate with stakeholders and document detailed business requirements, including data models, workflows, and user stories.
  • Ensure that Salesforce solutions align with business objectives by working with Salesforce Administrators, Developers, and Consultants.
  • Participate in user training, UAT (User Acceptance Testing), and ongoing support for Salesforce solutions.
  • Coordinating with the team, day-to-day follow ups and documentation of the progress. 

Skills Required

Proficiency in Salesforce data model creation, workflow design, custom reporting, and a strong understanding of business processes, particularly within specific industries, is a prerequisite for this profile. The unique skill most employers look for in a Salesforce Business Analyst career profile is problem-solving abilities and a commitment to translating business needs into Salesforce solutions.

Salesforce Business Analyst Certifications

Here are some recommendations of certificates that may help in boosting your resume for this profile.

Certification Average Experience of People Who Do ItCost
Salesforce Administrator certification (optional but advantageous)1-2 years$200 
Salesforce Certified Business Analyst2 years$200 

Career Opportunities

Business Analysts can explore roles like Senior Business Analyst or Lead Business Analyst after gaining some experience. It is also possible for you to transition into roles like Solution Architect or Project Manager.

Salesforce Product Owner

Salesforce Product Owner is a strategic role that combines product development with agile methods. In this profile, you will be a key player in driving the development and management of Salesforce solutions, acting as the voice of the customer to define and prioritize features and functionality in alignment with business needs.

Role and Responsibilities

  • Understand the business’s and its users’ needs to define Salesforce solution features and capabilities.
  • Collaborate with cross-functional teams, including Developers, Salesforce Administrators, and Business Analysts, to ensure the solution meets business objectives.
  • Create and manage the product backlog, containing a prioritized list of features and enhancements.
  • Participate in sprint planning and ensure development teams work on high-priority items.
  • Perform user acceptance testing (UAT) to verify that delivered parts meet business needs.

Skills Required

A deep understanding of Salesforce functionality, customization, and agile project management methodologies is necessary in this role. Strong business analysis skills to define and document business requirements are also needed.

Effective communication, collaboration skills, problem-solving abilities, and data-driven decision-making skills for effective product ownership are basic skills expected for this role.

Salesforce Product Owner Certifications

You should take this certification to prove your expertise for this profile.

Certification Average Experience of People Who Do ItCost
Certified Scrum Product Owner2 years$200 

Career Opportunities

Exploration is possible for roles like Senior Product Owner, Lead Product Owner, or Product Manager. You can also transition into executive positions like Director of Product Management.

Salesforce Cloud Specialist

Salesforce Cloud Specialists are experts in specific Salesforce clouds or modules such as sales, service, marketing, commerce, experience, and analytics. Suppose you can optimize and customize a cloud to meet an organization’s unique needs.

In that case, you will be a good fit for this role. People with prior experience such as commerce cloud developers, sales cloud admins, or marketing cloud developers are considered as Salesforce Cloud Specialists.

Role and Responsibilities

Look at the everyday roles and responsibilities of a Salesforce Cloud Specialist.

  • Master one or more Salesforce clouds and become an expert in their functionality and capabilities.
  • Work closely with business stakeholders to understand their requirements and tailor the cloud to meet those needs.
  • Configure, customize, and optimize the Salesforce cloud you specialize in, creating custom objects, workflows, and automation.
  • Collaborate with cross-functional teams to integrate the cloud with other Salesforce modules and third-party applications.

Skills Required

An in-depth understanding & specialization of the specific Salesforce cloud and proficiency in its functionality, customization, and reporting a prerequisites for this position. You must possess strong problem-solving skills and attention to detail for configuring and customizing the cloud.

Salesforce Cloud Specialist Certifications

Pursue cloud-specific certifications based on specialization to enhance your CV for this role:

Certification Average Experience of People Who Do ItCost
Salesforce Certified Sales Cloud Consultant.2 years$200 
Salesforce Certified Service Cloud Consultant2-5 years$200 
Salesforce Marketing Cloud Developer1-2 years$200
Salesforce Marketing Cloud Admin3-6 months$200
Salesforce Marketing Cloud Email Specialist6-12 months$200
Salesforce B2C Commerce Developer1-2 years$200

Career Opportunities

Roles that can be explored include Cloud Consultant, Senior Cloud Specialist, or Cloud Architect. There is proven potential to become a Cloud Architect specializing in cloud integration and optimization.

Now that we have covered all Salesforce Career Paths, you must be curious about the compensation provided for each role. Worry not because we have gathered all the information you need to ensure your career in Salesforce is a safe bet!

Salesforce Professionals Salary and Demand

The job market for Salesforce professionals is highly competitive and in demand. Its global presence means that opportunities exist not only locally but also internationally.

Companies worldwide are recognizing the value of customer relationship management (CRM) systems. Nearly 23% turn to Salesforce to enhance customer relationships, drive sales, and streamline operations.

As the adoption of CRM solutions grows, the demand for Salesforce professionals rises. Salesforce continues to expand its platform with new features and modules. This expansion leads to a growing need for professionals who can effectively navigate and leverage these tools.

Here’s what you can expect from this expanding job market:

Career ProfileLocationSalary Range
Salesforce AdministratorUS$62553 -$125682
UK$50700 – $71300
India₹399500 – ₹799000
Salesforce App BuilderUS$90000 – $132000
UK$45000 – $62000
India₹399500 – ₹799000
Salesforce DeveloperUS$55000 – $145000
UK$44250 – $82100
India₹425000 – ₹998800
Solution ArchitectUS$136000 – $222000
UK$79000 – $121000
India₹2097000 – ₹3793000
Technical ArchitectUS$18999 – $35465
UK$75800 – $120000
India₹2597000 – ₹3899600
Salesforce Quality Assurance EngineerUS$79400 – $129900
UK$29200 – $31300
India₹499600 – ₹1198000
Salesforce ConsultantUS$73000 – $100000
UK$86400 – $102000
India₹799500 – ₹1697700
Salesforce Project ManagerUS$105000 – $156000
UK$30500 – $113800
India₹949100 – ₹2596000
Salesforce Business AnalystUS$93,113 – $140000
UK$44300 – $712800
India₹599500 – ₹1572400
Salesforce Product OwnerUS$72000 – $127000
UK$44300 – $68600
India₹229700 – ₹3496000
Salesforce Cloud SpecialistUS$62553 – $125682
UK$44300 – $82200
India₹102940 – ₹229841

These figures are only bound to increase as Salesforce is an ever-expanding community. Find out what the future holds for you in this field by booking a call with our counselor right away. 

Future of Salesforce Career and its Opportunities

Future of Salesforce Career and its opportunities

The Salesforce ecosystem is continually evolving, offering exciting opportunities for professionals. According to a study conducted by IDC, Salesforce will generate around 9.3 million new job opportunities by 2026. Here’s what you can expect in terms of career opportunities:

  • Salesforce Einstein: Salesforce Einstein is Salesforce’s artificial intelligence (AI) platform. It opens up opportunities for professionals to specialize in AI-driven solutions. Roles like Salesforce Data Scientist and AI Specialist are emerging, offering exciting career paths for those interested in AI and machine learning.
  • Lightning Web Components: With the introduction of Lightning Web Components, there’s a growing demand for experts who can create dynamic web applications within Salesforce. Specializing in this area can lead to roles like Lightning Web Component Developer.
  • Industry-Specific Solutions: Salesforce is expanding its offerings in various industries, such as healthcare, financial services, and nonprofit sectors. This creates opportunities for professionals to specialize in industry-specific solutions, becoming subject matter experts in their chosen fields.
  • Consulting and Implementation: As more companies adopt Salesforce, the demand for consultants and implementation experts is rising. Experienced professionals can transition into roles like Principal Consultant or Project Manager, guiding organizations in implementing Salesforce.

This future of Salesforce proves that the Salesforce career scope is enticing and promising. So, are you ready to start your journey in Salesforce? Check out some helpful tips below that we have gathered for you to get started.

Tips for Career Development

Career development should be a continuous journey for success in the Salesforce ecosystem. Here are some tips to help you land your entry-level salesforce job and advance your career:

  • An entry-level job does not require any certification, but a ton of hands-on experience. Focus on getting projects, assignments, and practical experience in your chosen field. This will help you develop relevant skills and understand the business processes in Salesforce.
  • Build a solid professional network by joining study groups, taking part in discussions on LinkedIn communities, and attending events organized by companies. You can also consider attending Salesforce vents on their website and seek experienced professionals to mentor you in your Salesforce journey.
  • Stay updated with best practices and industry trends with Salesforce Hulk. Following Salesforce blogs, forums, and industry news will help you stay informed about the latest developments. Keep your skills up to date by leveraging resources like Salesforce Trailhead. S2 Labs also offers free tutorials, online learning modules and certifications.
  • Earn additional certification to validate your skills once you have landed a job. Certifications are helpful in advancing your career after defining the track you wish to follow. Remember to only take the relevant ones, hoarding is not required when it comes to credentials.


The Salesforce ecosystem is a journey filled with boundless opportunities for growth, innovation, and impact. Whether you’re shaping the future as a Salesforce Developer, architecting solutions as a Solution Architect, or enhancing businesses as a Salesforce Consultant, the possibilities are endless. Salesforce professionals are at the forefront of technological advancement, driving customer engagement and operational excellence for businesses across the globe.

So, if you’re ready to be part of a thriving community that revolutionizes how organizations connect with their customers, streamline their processes, and achieve their goals, dive into the world of Salesforce Career with S2 Labs. Your adventure begins here!

Frequently Asked Questions

While all profiles in Salesforce are sought after, tech enthusiasts usually prefer the Salesforce Developer role in the Salesforce ecosystem. These professionals are mainly responsible for tailoring solutions to address specific business requirements, testing and deploying solutions, managing APIs’ adaptability, and performing other duties.

To start in Salesforce, you must outline your skills and explore the career profiles that best suit your skills. The above article gives you a detailed overview of all Salesforce career paths.

Yes, Salesforce is the best choice for having a stable career due to its growing market share size and optimistic future predictions.

It entirely depends on the skills and knowledge you possess. Companies mentioned below offering the highest pay for Salesforce-related careers in India are:

  • Salesforce
  • IBM
  • Techila Global Services
  • PwC
  • Deloitte

About Author

Shrey Sharma

Shrey is the CEO of S2 Labs and Cyntexa. He is also the Youngest Salesforce MVP of the year 2019. He started S2 Labs as the first Salesforce Training Institute in Rajasthan at the young age of 19. He believes in passing on knowledge and a professional learning experience to people. This belief inspired his training journey, and today, S2 Labs has mentored over 50k students with a diverse range of courses.

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