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In recent years, Salesforce has seen exponential growth, and many large organizations have already adopted this platform. As the demand for Salesforce continues to thrive, so does the need for Salesforce Admins who manage the platform, customize it to meet the requirements of businesses, and navigate the intricacies of Salesforce admin interview questions. 

As of September 2023, 405 Salesforce Admin jobs have been found on Indeed, which is expected to grow continuously in the future as well. Many companies are looking to hire a certified Salesforce Admin professional to gain efficiencies of the Salesforce Platform. 

Whether you’re a fresher or a seasoned professional looking for a change of pace, acing your interview is a crucial gateway to your dream goal. 

Here, we have compiled the most frequently asked interview questions for Salesforce Admin. Let’s learn it. 

1. What do you know about Salesforce in general and how it benefits businesses?

Salesforce is a cloud-based CRM platform that helps businesses manage their sales, marketing, operations, and customer service more efficiently. It is an industry leader that provides a customizable automotive interface for organizations to streamline their workflows and gain valuable insights for customer interactions. 

The platform is known for its versatility, scalability, and ease of use and benefits businesses by offering a variety of features and tools. It lets companies store and track customer data, which can be accessed and updated by different departments and provide a holistic view of each customer.  

2. What are the different Salesforce editions?

Salesforce offers various plans for businesses of different sizes and industries. There is an Essential edition of Salesforce specially designed for small-scale companies. It also has a user-friendly UI that allows users to customize the tools according to their needs. 

The second one is the Professional edition, which requires CRM functionality. It comprises easy customization, integration with other technologies, and administration tools that help in small-scale application deployment. 

The Enterprise edition is built for large enterprises and provides customization tools with advanced features. It helps to deploy large-scale applications, and it also allows access to the elements of Salesforce API.

The Unlimited edition consists of highly advanced features that help maximize its utilization. It allows efficient management of resources required at the business’s instant demand. It provides premier support, a high storage limit, increased custom apps, and many more features.  

Lastly, the Developer edition gives access to Salesforce Lighting APIs and grants permission to the developer to customize the Salesforce platform and allow integration with other technologies and applications. Developer Edition also consists of features that are present in the Enterprise Edition.

3. Is Salesforce a SaaS platform or a PaaS platform?

Salesforce.com is a cloud-based, SaaS CRM platform that is developed by the company Salesforce, Inc., which is adopted by businesses globally to manage and automate different business processes like optimizing customer interaction, tracking leads, managing accounts, automating sales, and more operations like sales, marketing, and customer service. However, while customization or development it can be considered as a PaaS platform.

4. What are validation rules, and why are they used in Salesforce?

Validation rules in Salesforce are a set of rules that define the criteria that users are required to meet when they are creating or updating records to maintain data quality and consistency. Validation rules ensure that data in Salesforce complies with specific business needs and validation logic.

5. What do you understand about workflows and triggers?

Workflows and Triggers are automation features in Salesforce but have different purposes and functionality. Workflows are rules and actions performed on a record when certain conditions are met. They are flowcharts that we create to execute a trigger-based action.

Whereas Triggers are used in our workflows to determine how the action will be triggered. Actions like insertions, updations, and deletions. It is an Apex code that is run to perform actions over values.

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50 Salesforce Interview Questions That Will Get You Hired in 2024

6. What are the different kinds of Reports in Salesforce?

Salesforce Reports contain data which is in organized form according to a predefined categorization. Different types of reports are:

  • Tabular Reports: It is the easiest and quickest way to view data and create reports and is very similar to a Spreadsheet. 
  • Summary Reports: It is similar to a tabular report, but it allows users to group the data, view subtotals, and create charts.
  • Matrix Reports: It is similar to a summary report, but it allows users to group and summarize the data into rows and columns. 
  • Joined Reports: It allows the users to create multiple report blocks and provides different data views, each of which acts as a subreport. 

7. What’s the role of generative AI in Salesforce?

Salesforce has introduced Einstein GPT, a generative AI technology that revolutionizes customer interactions across sales, service, marketing, commerce, and I.T., all on an unprecedented scale.

This exciting technology combines Salesforce’s AI models with various partners’ generative AI features. It taps into real-time data from the Salesforce Data Cloud. This process centralizes and streamlines customer data, making it work seamlessly together. 

For instance, Einstein GPT can craft personalized emails for sales teams, provide quick and tailored responses for customer service professionals, generate targeted content to boost marketing campaign effectiveness, and even auto-generate code to assist developers.

8. What is the difference between Managed and Unmanaged Packages?

Managed package code and data are unchangeable; the provider can upgrade the solution for the same, and there is no limit to the usage of applications, tabs, and objects. 

Unmanaged packages’ code and data can be customized and changed if required. To upgrade the data, the previous version must be replaced by a new version, and there is a set limit for using applications, tabs, and objects. 

9. What are Dashboards and what are the different types of Dashboards?

Dashboards are an integral part of Salesforce’s data visualization platform. They offer a single view of critical business metrics and information in real-time, allowing you to track KPIs and progress and make informed data-driven decisions. 

There are two types of Dashboards:

1. Static Dashboards

These are dashboards where the components and data are fixed at the time of creation, and they remain the same until manually updated by the dashboard creator. The same data is visible whenever a user accesses the dashboard until any change is made manually. 

2. Dynamic Dashboards

Dynamic dashboards enable us to visualize a set of metrics within an organization. These dashboards are designed to provide security controls for Salesforce dashboards. The content on these dashboards is not fixed and refreshes automatically based on intervals and customer interactions. It allows the users to view the most current data available.

10. What is a Sandbox org? What are the different types of Sandboxes in Salesforce?

Sandbox is a virtual production environment or organization used for testing and development, and they are helpful because they allow you to develop on Apex programming language without disturbing the production environment. It can test a newly developed Force.com application or Visualforce page. 

There are different types of sandboxes available in Salesforce:

  • Developer 
  • Developer Pro
  • Partial Copy
  • Full

11. What are the different types of Object Relations in Salesforce? How can you create them?

Object Relations refer to how different objects or relations are related or connected in the Salesforce Data Model, and understanding these objects is crucial for designing and implementing effective data structures and various processes in Salesforce.  

There are three different types of Object Relations:

1. Lookup Relationships

Lookup Relationships are the simplest relationships that create a child-parent relationship between 2 objects. For instance, an Account object might have a Lookup relationship with a Contact object. That means each Account record might have one or more Contact records in common.

2. Master-detail Relationship

A master-detail Relationship is a complex relationship that creates a robust parent-child relationship between 2 objects. For instance, a Product object may share a master-detail relation with a Pricebook object, thus requiring each Product record to have a single related Pricebook record.

3. Many-to-Many Relationship

Many to Many Relationships are the most complex relationship that allows you to create a connection between 2 objects where each object can have multiple related records from another object.

A User object and a Group object have a lot in common. That means each User can belong to more than one group, and each group can have more than one User.

12. What is the difference between a Workflow Rule and a Process Builder in Salesforce?

Both the workflow rule and process builder are automation tools that allow businesses to define and automate various business processes and actions; however, they have different functions and capabilities. 

Process Builder has more automation features and is more versatile. It lets you set up complicated processes with many criteria, steps, and decisions. With Process Builder, you can automate processes that create, update, or delete related records and trigger flows.

It can do more than just design, update, and delete records. It can also launch flows and call custom Apex code, so it’s better for more complicated business processes with multiple steps and decision points.

Unlike Process Builder, Workflow rules are more basic and have fewer features. They’re mainly for automating simple stuff like sending emails, changing fields, and generating tasks based on specific criteria. Workflow rules can update fields, send emails, and create jobs. They’re all about ensuring users are updated or notified when certain conditions are met.

13. What is the difference between a standard and a custom controller?

Standard Controller: A standard controller in Apex inherits all standard objects and standard button features directly. Contains the same features and logic as standard Salesforce pages.

Custom Controller: Custom Controller is a subclass of the Standard Controller class in Apex. It implements all the logic of a page without using standard controllers. Custom controllers are linked to Visualforce pages via the controller attribute.

14. What is Lightning Web Component and its usage in Salesforce?

Lightning Web Components is a user interface framework that Salesforce developed to build dynamic web applications and custom user interfaces within Salesforce. It is an integral part of the Salesforce Lightning Platform.

Its goal is to improve the experience of development and performance optimization and to simplify the creation of modern, responsive, and interactive user interfaces.

It creates reusable components that encapsulate the data, functionality, and styling used in various parts of Salesforce, such as Lighting Pages, Lighting Communities, and more. LWC also includes anti-virus and anti-malware capabilities to guard against common web security threats, such as XSS (cross-site scripting) attacks and data injection.

15. What is the difference between Profiles and Roles in Salesforce?

Profiles determine what a user can do within Salesforce, and only Object Level and Field level access can be created, like general permissions, tab-level permissions, and more.

Roles in Salesforce are mainly used to create record-level access, establishing a hierarchical structure allowing users to view and edit other users’ records. We can provide record-level access using roles, like company-wide defaults, role hierarchies, sharing rules, or manual sharing. Record-level access is affected by duties.

16. What are the Multiple ways of importing/exporting data in Salesforce?

You can Import and Export Data in Salesforce in multiple ways.

You can use the Data Import Wizard or Data Loader to quickly and easily import data from external systems. They come with advanced data import capabilities, including importing and updating large volumes of data.

Salesforce also offers a comprehensive data export service, allowing users to schedule weekly automated data exports. These exports can include data from various standard objects, reports, and dashboards, which can be exported to multiple formats such as Excel, CSV, and PDF. Data Extensions in the Marketing Cloud can also manage and export marketing data.

17. What is an approval process?

Approval process in Salesforce is a workflow automation tool that routes records for approval based on predefined criteria. It allows organizations to define rules and steps for approving records, such as opportunities, leads, or contracts.

Designated approvers review the record during an approval process and can approve, reject, or reassign it as needed. Approval processes can include multiple steps, parallel or sequential approvers, and custom notifications to keep stakeholders informed throughout the process.

18. What is Apex?

Apex is a strongly typed, object-oriented programming language that develops custom business logic and functionality in Salesforce. It runs on the Salesforce platform and allows developers to write code interacting with Salesforce data, such as querying records, manipulating data, and integrating with external systems.

Apex primarily creates triggers and code snippets that execute before or after specific data manipulation language (DML) events, such as insert, update, or delete operations. Additionally, Apex can be used to develop custom controllers, classes, web services, and batch processes to extend and customize the Salesforce platform.

19. How are Public Groups and Queues Different?

Public Groups and Queues are both ways of organizing and managing records and tasks in Salesforce, but they serve different purposes:

Public Groups are users with shared access to records, files, and other resources in Salesforce. They are primarily used for sharing records, collaborating on projects, and simultaneously assigning tasks to multiple users. Administrators can manually create Public Groups and include individual users and other public groups.

Queues are virtual groups in Salesforce used to manage records and tasks that require a collaborative effort or follow a specific workflow. Unlike public groups, queues do not contain individual users but hold records awaiting action or resolution.

Queues can be used for various purposes, such as managing support cases, leads, or service requests. Records in a queue can be assigned to individual users or picked up by members based on predefined criteria, such as workload or expertise.

20. What are Record Types in Salesforce?

Record Types in Salesforce are a powerful feature that allows you to define different sets of picklist values, page layouts, and business processes for various types of records within the same object.

In simpler terms, they enable you to customize the behaviour and appearance of records based on specific criteria. For example, you can create record types for different opportunities, cases, or leads within the Salesforce CRM.

Each record type can have its unique page layout, picklist values, and even different sets of fields visible to users. This flexibility allows organizations to tailor their Salesforce instance to match their business needs and workflows.


Salesforce Admin Interview Tips

Preparing for a Salesforce admin interview requires technical knowledge, practical experience, and soft skills. Here are some tips to help you ace your Salesforce admin interview:

1. Understand the Role

Familiarize yourself with the job description and requirements of the Salesforce admin position. Understand the key responsibilities, skills, and qualifications expected from candidates.

2. Review Salesforce Concepts

Refresh your knowledge of fundamental Salesforce concepts, such as data models, security models, automation tools (e.g., workflows, process builder), user management, reports, dashboards, and customization options.

3. Hands-on Practice

Practice working with Salesforce in a sandbox environment. Explore different functionalities and create custom objects, fields, workflows, and reports to reinforce your understanding of Salesforce administration tasks.

4. Prepare for Technical Questions

Be ready to answer technical questions related to Salesforce configuration, customization, data management, security settings, and integration capabilities. Practice explaining your approach to solving everyday Salesforce admin tasks.

5. Communicate Effectively

Practice articulating your thoughts clearly and confidently during the interview. Be prepared to explain complex concepts in simple terms and provide examples to support your answers. Active listening and asking clarifying questions can also demonstrate your communication skills.

6. Highlight Soft Skills

Besides technical expertise, emphasize your soft skills such as teamwork, time management, attention to detail, adaptability, and customer service orientation. Provide examples of how you’ve effectively collaborated with team members, managed multiple projects, or supported end-users.


That is all from us for the Salesforce Admin Interview Questions and tips. Remember that the objective is to give concise yet exceptional answers that confidently demonstrate your knowledge. Mentioning an example you’ve experienced using the feature can be a plus point, helping you impress recruiters.

Your confidence, professionalism, and demeanor helped you win the interview. Consider enrolling in a Salesforce admin training program to bolster your knowledge and skills further. It can provide you with the in-depth understanding and practical experience needed to excel in your Salesforce admin career

About Author

Shrey Sharma

Shrey is the CEO of S2 Labs and Cyntexa. He is also the Youngest Salesforce MVP of the year 2019. He started S2 Labs as the first Salesforce Training Institute in Rajasthan at the young age of 19. He believes in passing on knowledge and a professional learning experience to people. This belief inspired his training journey, and today, S2 Labs has mentored over 50k students with a diverse range of courses.

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